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Business Communication for Managers An Advanced Approach

ISBN-10: 0324200080
ISBN-13: 9780324200089
Edition: 5th 2004 (Revised)
List price: $133.95
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Description: This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique,  More...

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Book details

List price: $133.95
Edition: 5th
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 2/12/2003
Binding: Hardcover
Pages: 470
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.980
Language: English

This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced.

Introduction to Business Communication for Managers
Business Communication for Manager
Information and Persuasion
Advanced Visual Support for Managers
Written Communication: Brief Messages
A Strategic Process for Effective Managerial Writing
Writing Direct Messages
Writing Indirect Messages
Writing Situational Messages
Written Communication: Expanded Messages
The Planning and Writing of Persuasive Proposals
Report Writing: From Formal Documents to Short Summaries
Writing Instructions, Documentation, Policies, and Procedures
Oral Communication
The Business Presentation
Meeting Management
Crisis Management
Media Management
Reporting Case Analyses
Analyzing a Case and Writing a Case Report
Discussing and Presenting a Case Study
A Formal Case
A Written Analysis of a Formal Case
Index

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