Business Communication for Managers An Advanced Approach

Name: Business Communication for Managers An Advanced Approach
Price: 5.88 USD
Availability: InStock
ISBN: 9780324200089

ISBN-10: 0324200080

ISBN-13: 9780324200089

Edition: 5th 2004 (Revised)

Authors: John M. Penrose, Robert W. Rasberry, Robert J. Myers

List price: $133.95

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This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening…

Book details

List price: $133.95
Edition: 5th
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 2/12/2003
Binding: Hardcover
Pages: 470
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.980
Language: English




Introduction to Business Communication for Managers



Business Communication for Manager



Information and Persuasion



Advanced Visual Support for Managers



Written Communication: Brief Messages



A Strategic Process for Effective Managerial Writing



Writing Direct Messages



Writing Indirect Messages



Writing Situational Messages



Written Communication: Expanded Messages



The Planning and Writing of Persuasive Proposals



Report Writing: From Formal Documents to Short Summaries



Writing Instructions, Documentation, Policies, and Procedures



Oral Communication



The Business Presentation



Meeting Management



Crisis Management



Media Management



Reporting Case Analyses



Analyzing a Case and Writing a Case Report



Discussing and Presenting a Case Study



A Formal Case



A Written Analysis of a Formal Case


Index