Managerial Economics with InfoTrac College Edition

ISBN-10: 0324183305
ISBN-13: 9780324183306
Edition: 10th 2003
Authors: Mark Hirschey
List price: $216.95
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Description: The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive,  More...

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Book details

List price: $216.95
Edition: 10th
Copyright year: 2003
Publisher: Cengage South-Western
Publication date: 6/28/2002
Binding: Hardcover
Pages: 792
Size: 8.25" wide x 10.00" long x 1.25" tall
Weight: 3.630
Language: English

The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

Mark Hirschey is the Anderson Chandler Professors of Business at the University of Kansas.

PART I: OVERVIEW OF MANAGERIAL ECONOMICS 1. The Nature and Scope of Managerial Economics 2. Economic Optimization 3. Demand and Supply PART II: DEMAND ANALYSIS 4. Demand Analysis 5. Demand Estimation 6. Forecasting PART III: PRODUCTIONS AND COST ANALYSIS 7. Production Analysis and Compensation Policy 8. Cost Analysis and Estimation 9. Linear Programming PART IV: MARKET STRUCTURE ANALYSIS AND ESTIMATION 10. Perfect Competition and Monopoly 11. Monopolistic Competition and Oligolopy 12. Pricing Practices PART V: LONG-TERM INVESTMENT DECISIONS 13. Government Regulation of the Market Economy 14. Risk Analysis 15. Capital Budgeting PART VI: SUMMARY 16. Organization Structure and Corporation Governance 17. Public Management

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