Small Business Management An Entrepreneurial Emphasis

ISBN-10: 032406554X
ISBN-13: 9780324065541
Edition: 12th 2003
List price: $285.95 Buy it from $0.01
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Description: The authors' diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues.

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Book details

List price: $285.95
Edition: 12th
Copyright year: 2003
Publisher: Cengage South-Western
Publication date: 3/7/2002
Binding: Hardcover
Pages: 786
Size: 8.25" wide x 10.00" long x 1.25" tall
Weight: 3.586

The authors' diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues.

Entrepreneurship: A World of Opportunity
The Entrepreneurial Life
Entrepreneurial Integrity: A Gateway to Small Business Opportunity
Starting From Scratch or Joining An Existing BusinesS
Getting Started
Franchises and Buyouts
The Family Business
Developing The New Venture Business Plan
The Business Plan: Visualizing the Dream
The Marketing Plan
The Human Resources Plan: Managers, Owners, Allies, and Directors
The Location Plan
The Financial Plan: Projecting Needs
The Financial Plan: Finding Sources of Funding
Planning the Harvest
Focusing On The Customer: Marketing Growth Strategies
Customer Relationships: The Key Ingredient
Product and Distribution Plans
Pricing and Credit Decisions
Promotional Planning
Global Marketing
Managing Growth In The Small Business
Professional Management in the Entrepreneurial Firm
Managing Human Resources
Managing Operations
Managing Risk in the Small Firm
Understanding What The Numbers Mean
Managing the Firm?s Assets
Evaluating Firm Performance

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