Refining Design for Business Using Analytics, Marketing, and Technology to Inform Customer-Centric Design

ISBN-10: 0321940881
ISBN-13: 9780321940889
Edition: 2014
Authors: Michael Krypel
List price: $46.99
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Description: With a focus on the intersection of design, data, and marketing in business, Michael Krypel’s Refining Design uses before-and-after screenshots to show the new level of importance design now plays in the world of business and how changing the  More...

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Book details

List price: $46.99
Copyright year: 2014
Publisher: Pearson Technology Group Canada
Publication date: 3/25/2014
Binding: Paperback
Pages: 312
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 1.606
Language: English

With a focus on the intersection of design, data, and marketing in business, Michael Krypel’s Refining Design uses before-and-after screenshots to show the new level of importance design now plays in the world of business and how changing the standard design process most companies follow can add accountability for driving business and customer value. This book demonstrates how to test different design versions with real customers, as well as build segmentation strategies to personalize experiences across a business. Businesses that start to function in the ways described in this book evolve not only their strategies, structures, and people’s skill-sets, but their cultures as well, as they become infused with more collaboration, creativity, and accountability. The book walks through “visual business cases,” with real-world examples of how companies tackled business obstacles by redefining their designs and moved towards transforming their business into best in class optimization organizations.

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