Workplace Communication The Basics

ISBN-10: 0321916786
ISBN-13: 9780321916785
Edition: 6th 2014
List price: $119.75 Buy it from $9.77
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Description: Writtenin a conversational style and featuring a clean, uncluttered page layout, Workplace Communications bridges business communication and technical communication in a brief, less theory-intensive book. Newsletters, fliers, and brochures are  More...

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Book details

List price: $119.75
Edition: 6th
Copyright year: 2014
Publisher: Pearson Education Canada
Publication date: 6/17/2013
Binding: Paperback
Pages: 288
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.276
Language: English

Writtenin a conversational style and featuring a clean, uncluttered page layout, Workplace Communications bridges business communication and technical communication in a brief, less theory-intensive book. Newsletters, fliers, and brochures are covered in a new chapter that includes instruction, examples, checklists, and exercises to help the reader develop internal and external marketing communication skills. Over 30 annotated sample documents highlight clearly how each model illustrates the chapter’s instruction. The reinstated grammar appendix provides the reader a quick refresher. Updated model documents and coverage of technology issues throughout the text ensure Workplace Communications closely reflects the contemporary workplace.   For anyone wanting to focus on the fundamentals of workplace communication in a brief, less theory-intensive book. 

Preface
The Keys to Successful Communication: Purpose, Audience, and Tone
Purpose
Audience
Tone
Exercises
Workplace Correspondence
Memos and E-mails
Business Letters
Checklist: Evaluating a Memo or E-mail
Checklist: Evaluating a Business Letter
Exercises
Effective Visuals: Tables, Graphs, Charts, and Illustrations
Principles of Effective Visuals
Tables
Graphs
Line Graphs
Bar Graphs
Charts
Flowcharts
Organizational Charts
Gantt Charts
Circle Charts
Illustrations
Photographs
Drawings
Diagrams
Checklist: Evaluating a Visual
Exercises
Short Reports: Page Design, Formats, and Types
Page Design
Report Formats: Memo, Letter, and Booklet
Types of Reports
Incident Report
Progress Report
Recommendation Report
Travel Report
Exercises
Checklist: Evaluating a Memo Report
Summaries
Types of Summaries: Descriptive, Informative, and Evaluative
Summarizing Print Sources
Summarizing Nonprint Sources
Checklist:Evaluating a Summary
Exercises
Fliers, Brochures, and Newsletters
Fliers
Checklist: Evaluating a Flier
Brochures
Checklist: Evaluating a Brochure
Newsletters
Checklist: Evaluating a Newsletter
Exercises
Instructions and Procedure Descriptions
Instructions
Procedure Description
Avoiding Liability
Checklist: Evaluating Instructions and Procedure Descriptions
Exercises
Job Application Process: Letter, R�sum�, Interview, and Follow-Up
Application Letter
R�sum�
Traditional R�sum�
Scannable R�sum�
Interview
Follow-up
Checklist: Evaluating an Application Letter, R�sum�, and Follow-Up
Exercises
Oral Presentations: Preparation and Delivery
Preparation
Preliminaries
Rehearsal
Delivery
Introductions and Conclusions
Vocal Factors
Physical Factors
Eye Contact
Presentation Aids
Checklist: Evaluating a Public Speaker
Enthusiasm
Exercises
Proposals
Solicited Proposals
Unsolicited Proposals
Internal and External Proposals
Formats of Proposals
Objectives of Proposals
Checklist: Evaluating a Proposal
Exercises
Long Reports: Format, Collaboration, and Documentation
Format
Transmittal Document
Title Page
Abstract
List of Illustrations
Glossary
Text
Visuals
Pagination
Collaboration
Documentation
Bibliography
Parenthetical Citations
Checklist: Evaluating a Long Report
Exercises
Ten Strategies to Improve Your Style
Review of Mechanics: Spelling, Punctuation, and Grammar
Index

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