Food Photography and Lighting A Commercial Photographer's Guide to Creating Irresistible Images

Name: Food Photography and Lighting A Commercial Photographer's Guide to Creating Irresistible Images
Price: 34.04 USD
Availability: InStock
ISBN: 9780321840738

ISBN-10: 0321840739

ISBN-13: 9780321840738

Edition: 2013

Authors: Teri Campbell

List price: $44.99

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Description:

The proliferation of food blogs and how-to books have led us to believe that anyone who has access to a kitchen and a window can shoot food–and of course, you can–but it's not the same as creating those images within the confines of an advertising layout and the pressure of having your clients watch you do it.This book provides an in depth look at the world of commercial food photography. Veteran photographer Teri Campbell provides an insider's perspective on what it takes to light and capture a wide range of food and beverages.With candid descriptions of the events that lead to the creation of each photograph and detailed diagrams of lighting and camera set-ups as well as background and…

Book details

List price: $44.99
Copyright year: 2013
Publisher: Pearson Education
Publication date: 9/28/2012
Binding: Paperback
Pages: 288
Size: 8.00" wide x 9.50" long x 0.50" tall
Weight: 1.584



Introduction: Food and Me






What Makes Shooting Food so Difficult


Creating Images That Are Irresistible


Other Considerations


Current Conditions of Commercial Food Photography



The Space


My First Real Studio at Longworth Hall


Our Studio Today at Central Parkway


I Love This Studio!


Starting Over



The Tools


The Right Camera


Lens Choice


The Workstation


Lights and Light Modifiers


Tripods and Studio Stands


Taking Care of Business


Tools for a Digital Artist



The People and Their Roles


Home Team


Visiting Team


You Are Here



The Process


The Job Begins with an Estimate


A Final Thought About Estimates


Confirmation


Pre-Production Planning


The Day of the Shoot


Post-Production


The Job Ends with an Invoice



Marketing and Business Considerations


Getting Started


Building a Portfolio


Marketing Your Business


Advertising


Hiring Representation


Customized Promotions






Shrimp Creole, Po-Boys, and Beignets: The Big Easy


Preparations for the Shoot


Palace Cafï¿½


Parkway Bakery


Cafï¿½ Du Monde


Image Post-Production


New Orleans Redux



Ice Cream Scoops and Shakes: Ice Cream Headaches


Ice Cream Scoops


More Scoops


Is That Legal?


Shake It Up


Final Thoughts on Ice Cream



Would You Like a Drink with That?: Liquid Pours & Splashes


Get Your Ice Cold Drinks Here!


Coca-Cola


Silk Milk


Spilled Milk



Pizza, Stromboli, and Pizza Pulls: In the Brick Oven


Via Vite Ristorante


Donatos Pizza


Stromboli


What Is a Pizza Pull?


Carino's Italian


The Pull of Cheese



Looks Like Daylight: Natural Light with Flash


Breakfast Cereal


My Front Door


Wheat Field


Pasta and Clams


Get Out There



Chocolate, Candy, and Cookies: At the Bakery


After-Hours with Chocolate


Like a Box of Chocolates


Powdered Donuts


Edible Arts and Crafts


Waffles to Macaroons


Final Thoughts on Sweets



Burgers and Fries: An American Classic


How a Product Rollout Works


Summer Daze


The Big Burger


Waffle Fries


Chicken, Not a Burger


Take Out



Shooting Food for Packaging: In the Supermarket Aisles


Pringles Potato Crisps


Bush's Beans


Chocolate Chip Cookies


Self-Checkout



Courting Fried Chicken and Potato Wedges: With Colonel Sanders


A New Look


The Beginning


Potato Wedges


The Famous Bowl


Dessert, Anyone?


Our First Anniversary


Index