Content Strategy for the Web

Name: Content Strategy for the Web
Availability: InStock
ISBN: 9780321808301

ISBN-10: 0321808304

ISBN-13: 9780321808301

Edition: 2nd 2012 (Revised)

Authors: Kristina Halvorson, Melissa Rach

List price: $24.95

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If you're like most organizations, your content problems seem insurmountable. Unanswered questions keep you up at night: How much content do you have? Where does it live? What does it say? Who owns it? Is it helping your business and satisfying your users?Maybe you've tried a site redesign, a new CMS, and host of other extensive (and expensive!) "improvements." But, the hard truth is that without consistent, compelling content, even the most ambitious web, social, and mobile initiatives will fail. Dealing with content is hard! It's complicated, time-consuming, and often overwhelming. So where do you start?Kristina Halvorson and Melissa Rach are here to help. At the helm of Brain Traffic,…

Book details

List price: $24.95
Edition: 2nd
Copyright year: 2012
Publisher: New Riders Publishing
Publication date: 5/4/2012
Binding: Paperback
Pages: 216
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 1.034
Language: English



Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond


Before We Begin


Reality



Now: Hit the ground running.



Problem: Why does your content (still) suck?



Solution: Content strategy to the rescue.


Discovery



Alignment: Down with silos, up with people.



Audit: Take a close-up look at your current content.



Analysis Your content lives in a complicated world.


Strategy



Core: Core strategy: the center of it all.



Content: Substance and structure: the stuff they come for.



People Worldflow and governance: the path to victory.


Success



Persuasion: Making the case for content strategy.



Advocacy: Get out there and do something.



Hero: Save the content, save the world.


Content strategy reading list


Acknowledgments


About the Authors


About Brain Traffic


Index