Non-Designer's Presentation Book

ISBN-10: 0321656210
ISBN-13: 9780321656216
Edition: 2010
Authors: Robin Williams
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Description: These days, it's not just corporate marketing directors tasked with giving computer-based presentations--anyone forced to stand in front of a crowd and talk for more than three minutes had better know how to put together a slide presentation. But  More...

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Book details

List price: $17.99
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 10/15/2009
Binding: Paperback
Pages: 168
Size: 7.00" wide x 9.75" long x 0.50" tall
Weight: 1.012
Language: English

These days, it's not just corporate marketing directors tasked with giving computer-based presentations--anyone forced to stand in front of a crowd and talk for more than three minutes had better know how to put together a slide presentation. But these people aren't designers, which makes them not only put together dreadful, ineffective, dull presentations, but also causes them to dread doing it. Enter Robin Williams, the beloved, best-selling non-designer's designer (with over 700,000 copies in print!) who has taught an entire generation the basics of design and typography. InThe Non-Designer's Presentation Book, Robin expands her focus to explain the four, fundamental principles of good presentation design and the logic behind those principles. She also guides the fledgling speaker through the entire process of creating a presentation from choosing the right software to organizing ideas to designing effective slides to actually presenting the presentation in a compelling manner, without passing out! This essential guide to presentation design will teach readers: The four principles of design that underlie every good presentation; How to plan, organize, and outline your presentation; Specific tips on designing slides that include charts, graphs, animations, and video; How to put a digital presentation together whether in Keynote or PowerPoint; Tips for giving a presentation that will calm the nerves of even the most timid, first-time speaker.

Foreword
Before you Design
Where to begin?
What's a presentation?
Does it need to be digital?
My personal experience
Yes, it needs to be digital
What's a bad presentation?
The structure
The presenter
The digital presentation itself
What's a good presentation?
Put it in words
Software options
Apple Keynote
Microsoft PowerPoint
Google Presently
Open Office Impress
Get yourself organized
Plan, organize, outline
Old technology Post-it Notes
Outline features in presentation software
Mind maps and idea clouds
Slide sorter or light table view in software
Optimize the Content
Four principles of conceptual presentation design
Clarity
Edit the text!
Avoid lengthy complete sentences
Don't present your notes
Write in the active voice
Avoid the 'ings
Experiment with editing the text
Sometimes you need the text
Spread out the text!
Use all the slides you need
How many slides in a presentation?
But use one slide when appropriate!
Sometimes you need a lot on one slide
Clarity in the design
Relevance
Get rid of superfluous stuff
That includes the logo on every page
Backgrounds
The more complex the information, the simpler the background
When is a busy background okay?
Don't use dorky clip art
Use relevant photos
Video and animated clips
Animation
Animation creates a focus
Transitions and animations as complements
Clearly transition between major topics
Use transitions to keep your audience on track
Use animation to illustrate and clarify
Animate a chart for clarity
The facts about animation
Plot
Make a beginning
Tell us where you're going
Text vs. Images
Find the humans in the story
Find the humans in the audience
Tell relevant stories
Vary the pace
Make an end
And leave time for questions
Design the Slides
Four principles of visual presentation design
Contrast
Contrast with typeface
Contrast with color
Contrast provides substance
Use contrast to organize
Contrast demands attention
Repetition
Repetition creates a consistent look
Repeat a style
Repeat the image, but differently
Unity with variety
Find repetitive elements and design them
Repetition doesn't mean sameness
Alignment
Alignment cleans up individual slides
Alignment cleans up your deck of slides
Alignment unifies your deck
Alignment makes you look smarter
Alignment is a great organizer
Break the alignment-intentionally
Proximity
Create relationships
White space is okay
But avoid trapped white space
Proximity cleans and organizes
Proximity is a starting point
Put it all together
Name the principles used
Beyond the Principles
Learn your Software
Turn your Autofit
Align text at the top
Adjust the spacing
Adjust the space between lines
Adjust the space between paragraphs
Adjust the space from the bullet to the text
Hang the bullets; align the text
Don't squish the images
Handouts
The truth about handouts
It's a permanent record
Post your speaker notes
Ignore these Rules
Never read a slide aloud
Never use serif typefaces
Never use animation
Never use more than one background
Never make a slide without a graphic on it
Never use more than five bullet points per slide
Never use more than two or three words per bullet point
Never use PowerPoint
Never turn the lights off. Never turn the lights on
Never provide handouts before your talk
Never use pie charts
Never use Arial or Helvetica
Listen to your Eyes
Quiz: Listen to your eyes
Checklist for info
Checklist for slides
Sources for fonts/images/video/sound
Index

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