| |
| |
Design without rulers | |
| |
| |
Put away your ruler. Here's how to design the way you see. | |
| |
| |
The empty page has a lot to say | |
| |
| |
Don't fly past that setup dialog! It's where your design begins! | |
| |
| |
Our color wheel | |
| |
| |
The color wheel is our tool for understanding which colors go with what. | |
| |
| |
How to find the perfect color | |
| |
| |
The color palette you need is already hidden in the photo. Here's how to find it. | |
| |
| |
What typeface goes with that? | |
| |
| |
How to pick a typeface that complements a graphic. | |
| |
| |
How contrasts create type style | |
| |
| |
Using contrast properly can make or break your typographic design. | |
| |
| |
Typography 101 | |
| |
| |
Type is a tool: Learn how to use it properly, and your work improves. | |
| |
| |
Character parts | |
| |
| |
Many from one | |
| |
| |
Big photos have small photos inside. Here's how to get several images out of one original. | |
| |
| |
More from less | |
| |
| |
Cropping basics | |
| |
| |
How to crop photos for function and meaning. | |
| |
| |
Background selection | |
| |
| |
Focal points | |
| |
| |
Complex or ambiguous photo? Eight simple ways to put the reader's eye where you want it. | |
| |
| |
Cool covers | |
| |
| |
Ten simple ideas for great-looking covers. | |
| |
| |
How to design a second page | |
| |
| |
You've designed a beautiful outside. How do you follow it up inside? Simply. | |
| |
| |
Bring the outside in | |
| |
| |
Simply borderless | |
| |
| |
How to design pages for desktop printers that can't print to the edge. | |
| |
| |
Voice-over captions | |
| |
| |
A caption can be much more than a label. Here's how to get it onto your picture and into your story. | |
| |
| |
Multi-caption photo tells many stories | |
| |
| |
Multiple captions in high style | |
| |
| |
Lessons from a beautiful site | |
| |
| |
The University of Miami College of Arts & Sciences shows that beauty really is in the details. | |
| |
| |
A welcoming home page | |
| |
| |
Greet all of your online viewers. | |
| |
| |
Simple, bold, bright | |
| |
| |
Minimalism works on any scale. | |
| |
| |
Organize that card | |
| |
| |
The power of the postcard | |
| |
| |
Big image and small type, or big type and small image: Either works well. | |
| |
| |
Put a photo in your name | |
| |
| |
Words and pictures can be stronger than words alone. | |
| |
| |
Functional beauty | |
| |
| |
Make a theme | |
| |
| |
A simple graphic can provide a focal point, color, and continuity | |
| |
| |
Design a story-style brochure | |
| |
| |
Fold-and unfold-a single sheet into an appealing, narrative-presentation. | |
| |
| |
Template: Story-style brochure | |
| |
| |
Design a pocket-size brochure | |
| |
| |
Eight small pages tell a big story. | |
| |
| |
Template: Pocket-size brochure | |
| |
| |
A small newsletter that reads big | |
| |
| |
Half-size page is easy to design and creates a strong impression. | |
| |
| |
Design a "photo" graph | |
| |
| |
Design a card the easy way | |
| |
| |
A photo and one block of type is all it takes to make a beautiful card. | |
| |
| |
Design a dual-purpose letterhead | |
| |
| |
Legal-size sheet can serve as your letterhead and provide a bonus, too. | |
| |
| |
How to set a text-only logotype | |
| |
| |
The key is to work with the natural pattern of your letters. | |
| |
| |
Design a flier that comes back to you | |
| |
| |
On a budget? Design a flier that doubles as its own return envelope! | |
| |
| |
Template: Flier that comes back | |
| |
| |
Small site, great format | |
| |
| |
This simple beauty is ideal for professionals and small enterprises. | |
| |
| |
Template: Small format website | |
| |
| |
Design a beautiful Web header | |
| |
| |
Create an effective header the easy way. Just think in sections. | |
| |
| |
Design simple presentations | |
| |
| |
Visual brevity will help a great talk. | |
| |
| |
Picture your presentation | |
| |
| |
Photographs give your audience an emotional connection to your words. | |
| |
| |
Design a panoramic booklet | |
| |
| |
A cross between book and magazine, this landscape format is unusually easy to lay out. | |
| |
| |
Template: Panoramic booklet | |
| |
| |
Design below the line | |
| |
| |
Simple technique creates a report that looks open and inviting. | |
| |
| |
Index | |