Do Good Design How Design Can Change the World

ISBN-10: 032157320X

ISBN-13: 9780321573209

Edition: 2009

Authors: David B. Berman
List price: $29.99
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Description: Great design can be an agent of social change. The environmental crisis is the greatest issue of today, and according to author David Berman, consumerism is its largest cause hellip; often fueled by convincing graphic and product design intended to invent ldquo;needsrdquo;. Alternatively, creative professionals can use their skills to help spread messages and ideas the World really needs to hear, doing good by how we design and how we use design. This book offers a powerful and hopeful message that includes solutions that everyone will want to hear. In this provocative and dramatically-illustrated book, David Berman argues that global branding strategies are the most powerful tools used today to encourage over-consumption amongst growing Developing World populations, the largest long-term threat to global harmony and environment. He believes that communications professionals have more conspicuous power than they realize, and play a core role in helping some corporations mislead audiences in order to invent unfulfilled ldquo;needsrdquo; in larger and larger markets. In a World where design has become a recognized corporate asset, designers and their clients have the opportunity to use their persuasive skills responsibly and to accelerate awareness. Recent developments regarding professionalism and ethics offer powerful hope that there is great opportunity for designers and other professionals to choose what their still-young profession will be about: creating visual lies to help sell stuff or helping repair the World by bridging knowledge and understanding.

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Book details

List price: $29.99
Copyright year: 2009
Publisher: Peachpit Press
Publication date: 12/16/2008
Binding: Paperback
Pages: 192
Size: 5.25" wide x 8.25" long x 0.25" tall
Weight: 0.836

Contents
Introduction
The Creative Brief: disarming the weapons of mass deception
Start now
Beyond green: a convenient lie
Pop landscape
The weapons: visual lies and manufactured needs
Where the truth lies: the slippery slope
Wine, women, and water
Losing our senses
The Design Solution: Convenient Truths
Why our time is the perfect time
How to lie, how to tell the truth
How we do good is how we do good
Professional climate change
The Do good Pledge
"What can one professional do?"
First Things First manifesto
Excerpt from the GDC Code of Ethics
Excerpt from AIGA's Standards of Professional Practice
The road to Norway and China
Notes
Index
Questions for discussion
Acknowledgements: a small group of concerned citizens
About the author
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