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Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit

ISBN-10: 0321531191
ISBN-13: 9780321531193
Edition: 5th 2009
List price: $180.00
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Description: KEY MESSAGE:Students need to learn two skills in this course: they need to master the requisite micro theory, and at the same time develop their problem-solving skills.Microeconomicshas become a market leader because Perloff presents theory in the  More...

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Book details

List price: $180.00
Edition: 5th
Copyright year: 2009
Publisher: Addison Wesley Higher Education
Publication date: 5/21/2008
Binding: Hardcover
Pages: 800
Size: 8.25" wide x 10.25" long x 1.25" tall
Weight: 3.740
Language: English

KEY MESSAGE:Students need to learn two skills in this course: they need to master the requisite micro theory, and at the same time develop their problem-solving skills.Microeconomicshas become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practice perspective, seeing how models connect to real-world decisions being made in todayrsquo;s firms and policy debates. Introduction.Supply and Demand:Supply and Demand; Applying the Supply-and-Demand Model.Consumer Theory:Consumer Choice; Applying Consumer Theory.Theory of the Firm:Firms and Production; Costs.Perfect Competition:Competitive Firms and Markets; Applying the Competitive Model; General Equilibrium and Economic Welfare.Market Power and Market Structure:Monopoly; Pricing; Oligopoly and Monopolistic Competition; Game Theory.Factor Markets:Factor Markets and Vertical Integration; Interest Rates, Investments, and Capital Markets.Uncertainty, Missing Markets, and Limited Information:Uncertainty; Externalities, Commons, and Public Goods; Asymmetric Information; Contracts and Moral Hazards. For all readers interested in algebra-based intermediate microeconomics.

Jeffrey M. Perloff is professor in the Department of Agricultural and Resource Economics at the University of California, Berkeley, a former member of the National Bureau of Economic Research Board of Directors, and coauthor of Modern Industrial Organization.

Introduction
Supply and Demand
Supply and Demand
Applying the Supply-and-Demand Model
Consumer Theory
Consumer Choice
Applying Consumer Theory
Theory of the Firm
Firms and Production
Costs
Perfect Competition
Competitive Firms and Markets
Applying the Competitive Model
General Equilibrium and Economic Welfare
Market Power and Market Structure
Monopoly
Pricing and Advertising
Oligopoly and Monopolistic Competition
Game Theory
Factor Markets
Factor Markets and Vertical Integration
Interest Rates, Investments, and Capital Markets
Uncertainty, Missing Markets, and Limited Information
Uncertainty
Externalities, Commons, and Public Goods
Asymmetric Information
Contracts and Moral Hazards

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