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Web Design for ROI Turning Browsers into Buyers and Prospects into Leads

ISBN-10: 0321489829
ISBN-13: 9780321489821
Edition: 2008
List price: $39.99
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Description: This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page,  More...

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Book details

List price: $39.99
Copyright year: 2008
Publisher: Pearson Education
Publication date: 10/17/2007
Binding: Paperback
Pages: 216
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.188
Language: English

This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics.

Foreword
Introduction
The Big Picture
Web Design for ROI: A Novel Concept
Business Case
Managing for ROI
Design Guidelines
Landing Pages
Home Pages
Category Pages
Detail Pages
Forms
Checkout Process
Resources
Digging Deeper
Index

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