Talent Is Not Enough Business Secrets for Designers

ISBN-10: 0321278798
ISBN-13: 9780321278791
Edition: 2006
Authors: Shel Perkins
List price: $39.99
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Description: Filled with real-world examples of sound business practices and effective planning, this text explores both the artistic and commercial skills required by designers in order to ensure that their concepts and projects achieve their full potential.

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Book details

List price: $39.99
Copyright year: 2006
Publisher: Peachpit Press
Publication date: 3/15/2006
Binding: Paperback
Pages: 392
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 1.100
Language: English

Filled with real-world examples of sound business practices and effective planning, this text explores both the artistic and commercial skills required by designers in order to ensure that their concepts and projects achieve their full potential.

Making a living as a creative professional
Job hunting
Independent contractor issues
Sample independent contractor agreement
Income taxes for freelancers
Calculating a freelance rate
Becoming a business
Pricing models
Setting rates for a firm
Marketing
Proposals
Project management basics
Bookkeeping basics
Insurance basics
Intellectual property
Defamation, privacy, and publicity
Understanding terms and conditions
AIGA standard form of agreement
Ethics and social responsibility
Successful design teams
Working with a sales rep
Financial management
Business planning
Exit strategies
Special challenges for in-house departments

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