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Public Relations Strategies and Tactics

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ISBN-10: 0321055551

ISBN-13: 9780321055552

Edition: 6th 2000

Authors: Dennis L. Wilcox, Glen T. Cameron

List price: $106.00
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Book details

List price: $106.00
Edition: 6th
Copyright year: 2000
Publisher: Allyn & Bacon, Incorporated
Publication date: 12/2/1999
Binding: Paperback
Pages: 584
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 2.332
Language: English

Role
What is Public Relations
Evolutions of Public Relations
Ethics and Professionalism
Public Relations Departments and Firms
Process
Research
Program Planning
Communication
Evaluation
Strategy
Public Opinion & Persuasion
Crisis Communications & Risk Management
The Audience & How to Reach It
Public Relations and the Law
New Technologies in Public Relations
Tactics
News Releases, Newsletters & Brochures
Radio, Television & the Web
Presentations & Speechess
Application
Corporations
Politics & Government
International Public Relations
Nonprofit Organizations
Education
Entertainment, Sports & Travel