Writing That Works with 2009 MLA and 2010 APA Updates Communicating Effectively on the Job

ISBN-10: 031269217X
ISBN-13: 9780312692179
Edition: 10th
List price: $87.99 Buy it from $3.99
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Description: Click here to find out more about the 2009 MLA Updates and the 2010 APA Updates . Combining clear advice on the writing process and almost 250 model documents from real workplace settings,Writing That Workssets the standard for business writing  More...

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Book details

List price: $87.99
Edition: 10th
Publisher: Bedford/Saint Martin's
Publication date: 6/4/2010
Binding: Paperback
Pages: 736
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 2.442
Language: English

Click here to find out more about the 2009 MLA Updates and the 2010 APA Updates . Combining clear advice on the writing process and almost 250 model documents from real workplace settings,Writing That Workssets the standard for business writing books. It reflects today's electronic workflow, addresses the most current types of business documents, in print and online, and provides practical, informative guidelines on designing documents, considering audience and purpose, and using digital technology in the workplace. The free companion Web site supports and expands upon the information in every chapter and offers tutorials, additional model documents, expanded Digital Tips, and much more.

The Writing Process
Assessing Audience and Purpose: A Case Study
Writing Systematically
Determining Your Purpose
Assessing Your Audience's Needs
Considering the Context
Generating, Gathering, and Recording Ideas and Facts
Brainstorming
Using Other Sources of Information
Establishing Your Scope
Organizing Your Ideas
Writing for Results
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Organizing Your Information
Outlining
Traditional Roman Numeral Outline
Decimal Numbering System Outline
How Audience and Purpose Shape Organization: A Case Study
Essential Organizing Patterns
Sequential
Chronological
Spatial
Division and Classification
Decreasing Order of Importance
Increasing Order of Importance
General to Specific
Specific to General
Comparison
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Writing the Draft
Time-Management Tactics
Allocating Your Time
Preparing Your Work Environment
Remaining Flexible
Keeping Your Audience in Mind
Writing from the Audience's Point of View
Accommodating Multiple Audiences
Writing for an International Audience
Persuading Your Audience
Establishing Your Role and Voice as the Writer
Development Strategies
Explaining a Process
Describing Information
Defining Terms and Concepts
Explaining Cause and Effect
Writing an Opening
Writing a Closing
Case Study: Drafting the Lifemaker Brochure
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Revising the Draft
Content and Organization
Coherence
Paragraph Unity
Transitions
Transitions between Sentences
Transitions between Paragraphs
Emphasis
Active and Passive Voice
Subordination
Parallel Structure
Lists
Other Ways to Achieve Emphasis
Point of View
Language
Context and Word Choice
Conciseness
Redundancy
Padded Phrases
Bias
Sexist Language
Other Types of Biased Language
Plain Language
Affectation
Technical Terminology
Jargon
Proofreading
Physical Appearance
Case Study: Revising the Lifemaker Brochure
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Essential Skills: Collaboration, Research, and Design
Collaborative Writing
Advantages and Disadvantages of Collaborative Writing
Functions of a Collaborative Writing Team
Planning
Research and Writing
Review and Revision
The Role of Conflict in Collaborative Writing
Leading a Collaborative Writing Team
Schedule
Review Transmittal Sheet
Collaborating with Other Departments
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Researching Your Subject
Conducting Primary Research: Experience, Interviews, Observations, and Questionnaires
Beginning with Experience
Interviewing for Information
Determining Whom to Interview
Preparing for the Interview
Conducting the Interview
Expanding Your Notes after the Interview
Observing Firsthand
Using a Questionnaire
Selecting Questionnaire Recipients
Preparing and Designing Your Questionnaire
Conducting Secondary Research: The Library and the Internet
Library Research
Using Online Catalogs to Locate Books
Using Databases and Indexes to Locate Articles
Using Reference Works to Locate Facts, Overviews, and Statistics
Internet Research
Using Search Engines and Web Subject Directories
Locating Business and Government Sites
Evaluating, Recording, and Acknowledging Research Sources
Evaluating Sources
Authority
Accuracy
Bias
Currency
Taking Notes
Quoting from Your Sources
Direct Quotations
Indirect Quotations
Deletions or Omissions
Inserting Material into Quotations
Incorporating Quotations into Text
Paraphrasing
Summarizing
Avoiding Plagiarism and Copyright Violations
Acknowledging Your Sources
Common Knowledge
Copyright
Public Domain Materials
In-House Materials
Documenting Sources
APA Style
APA In-Text Citations
APA Citation Format for a References List
APA Documentation Models
APA Sample Pages
MLA Style
MLA In-Text Citations
MLA Citation Format for a List of Works Cited
MLA Documentation Models
MLA Sample Pages
Other Style Manuals
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Designing Effective Documents and Visuals
Designing Documents
Typography
Typeface
Type Size
Highlighting Devices
Typographical Devices
Headings and Captions
Headers and Footers
Rules, Icons, and Color
Page Design
Thumbnail Sketches
Columns
White Space
Left- or Full-Justified Margins
Lists
Illustrations
Creating Visuals
Designing and Integrating Visuals with Text
Tables
Graphs
Line Graphs
Bar Graphs
Pie Graphs
Picture Graphs
Dimensional-Column Graphs
Drawings
Flowcharts
Organizational Charts
Maps
Photographs
Highlighting Photographic Objects
Using Color
Using Graphics to Communicate Internationally
Colors
People, Parts of the Body, and Gestures
Cultural Symbols
Reading Practices
Directional Signs
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Writing at Work: From Principle to Practice
Understanding the Principles of Business Communication
Selecting the Appropriate Medium
E-mail
Instant Messages
Memos
Letters
Faxes
Telephone and Conference Calls
Voice-Mail Messages
Face-to-Face Meetings
Videoconferences
Web Communication
Developing Style and Tone
Audience and Writing Style
Goodwill and the "You" Viewpoint
Structuring Effective Correspondence
Direct and Indirect Patterns
Openings
Closings
Clarity and Emphasis
Lists
Headings
Subject Lines
Observing Protocol
Organizational Rank
Copy Protocol
Meeting the Deadline: The Time-Sensitive Message
Writing E-mail and Instant Messages
Review and Confidentiality Implications
Observing Netiquette
Design Considerations
Salutations, Closings, and Signature Blocks
Writing and Managing Instant Messages
Designing Memos
Memo Format and Parts
Additional Pages
Designing Letters
Heading
Inside Address
Salutation
Body
Complimentary Close
Writer's Signature Block
Continuing Pages
End Notations
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Writing Business Correspondence
Routine and Positive Messages
Covers (or Transmittals)
Acknowledgments
Inquiries
Responses to Inquiries
Sales and Promotions
Sensitive and Negative Messages
Refusals
Complaints
Adjustments
Collections
Writing International Correspondence
Culture and Business Writing Style
Language and Usage
Dates, Time, and Measurement
Cross-Cultural Examples
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Writing Informal Reports
Planning and Writing Informal Reports
Considering Audience
Collecting Information
Parts of the Informal Report
Introduction
Body
Conclusions and Recommendations
Types of Informal Reports
Trouble Reports
Investigative Reports
Progress and Periodic Reports
Progress Reports
Periodic Reports
Trip Reports
Test Reports
Chapter Summary
Exercises x
Collaborative Classroom Projects
Research Projects
Writing Formal Reports
Transmittal Letter or Memo
Front Matter
Title Page
Abstracts
Table of Contents
List of Figures
List of Tables
Foreword
Preface
List of Abbreviations and Symbols
Body
Executive Summary
Introduction
Introducing the Subject
Stating the Purpose
Stating the Scope
Previewing How the Topic Will Be Developed
Text (Body)
Headings
Explanatory Notes
Graphic and Tabular Matter
Conclusions
Recommendations
Works Cited (or References)
Back Matter
Bibliography
Appendixes
Glossary
Index
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Writing Instructions
Planning Instructions
Learn to Perform the Operation Yourself
Assess Your Audience and Purpose
Coworkers
Consumers
International Readers
Organize the Instructions
Writing Instructions
Write Directly to Your Reader
Include Warnings and Cautions
Language of Warnings
Visual Symbols and Signal Words
Using Illustrations and Design Principles
Illustrate for Clarity
Design for Ease of Use
Testing for Usability
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Writing Proposals
Planning and Writing Proposals
Audience and Purpose
Project Management
Repurposing Content (Boilerplate)
Organization
Persuasive Writing
Internal Proposals
Routine Internal Proposals
Formal Internal Proposals
External Proposals
Solicited Proposals
Unsolicited Proposals
Grant and Research Proposals
Cover Letter
Title Page
Introduction
Project Abstract
Literature Review
References
Project Narrative
Program Description
Project Outcomes
Budget
Project Schedule
Project Conclusion
Sales Proposals
Meeting the Deadline: The Time-Sensitive Proposal
Requests for Proposals
RFP Structure
Information about Your Company
Project Description
Delivery Schedule
Proposal Description
Vendor Qualifications
Proposal-Evaluation Criteria
Appendixes
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Giving Presentations and Conducting Meetings
Preparing and Delivering Presentations
Determining Your Purpose
Analyzing Your Audience
Gathering Information
Structuring Your Presentation
Introduction
Body
Closing
Transitions
Using Visual Aids
Using Presentation Software
Using Flip Charts, Whiteboards, and Chalkboards
Using Overhead Transparencies and Slides
Using Handouts
Delivering Your Presentation
Practicing Your Presentation
Using Delivery Techniques That Work
Dealing with Presentation Anxiety
Reaching Global Audiences
Listening
Fallacies about Listening
Steps to More-Effective Listening
Make a Conscious Decision
Define Your Purpose
Take Specific Actions
Adapt to the Situation
Meeting the Deadline: The Time-Sensitive Presentation
Conducting Productive Meetings
Planning a Meeting
What Is the Purpose of the Meeting?
Who Should Attend?
When Should the Meeting Be Held?
Where Should the Meeting Be Held?
What's on the Agenda?
Running a Meeting
Dealing with Conflict
Making a Record of Decisions and Assignments
Closing the Meeting
Taking Minutes
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Writing for the Web: Rhetorical Principles
Writing for Rapid Consumption
Crafting Content for the Web
Using the Inverted Pyramid
Using a Simple Style and an Appropriate Tone
Writing Concisely
Chunking Content
Linking to Internal Content
Linking to External Content
Highlighting Information
Using Headings and Subheadings
Using Bulleted and Numbered Lists
Giving Directional Cues
Providing Keywords for Content Retrieval
Using Graphics and Typography
Graphics
Font Size and Style
Line Length
Special Font Characters
Enhancing Access to Content
Ensuring Access for People with Disabilities
Considering International Users
Repurposing Existing Content
Protecting the Privacy of Your Users
Documenting Sources of Information
Contributing to Collaborative and Multimedia Content
Blogs
Writing for Organizational Blogs
Tagging Blog Postings
Wikis
Podcasts
FAQs
Questions to Include
Placement
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Finding the Right Job
Determining the Best Job for You
Networking
Campus Career Services
Web Resources
Advertisements
Trade and Professional Journal Listings
Private and Temporary Employment Agencies
Internships
Government Employment Services
Letters of Inquiry and Informational Interviews
Job Search Recordkeeping
Preparing an Effective R�sum�
Analyzing Your Background
Organizing Your R�sum�
The Heading
Job Objective
Qualifications Summary
Education
Employment Experience
Related Skills and Abilities
Honors and Activities
References
Portfolios
Salary
Electronic R�sum�s
Scannable and Plain-Text R�sum�s
E-mail-Attached R�sum�s
Web R�sum�s
Sample R�sum�s
Writing an Effective Letter of Application
Opening Paragraph
Body Paragraphs
Closing Paragraph
Sample Letters
Doing Well in the Interview
Before the Interview
During the Interview
Behavior
Responses
Salary Negotiations
Conclusion
Sending Follow-up Correspondence
Sending a Resignation Letter or Memo
Chapter Summary
Exercises
Collaborative Classroom Projects
Research Projects
Revision Guide: Sentences, Punctuation, and Mechanics
Proofreaders' Marks
Sentences
Sentence Faults
Run-on Sentences and Comma Splices
Sentence Fragments
Dangling and Misplaced Modifiers
Pronouns
Pronoun Case
Determining Case
Using Who or Whom
Pronoun Reference
Pronoun-Antecedent Agreement
Person
Gender
Number
Adjectives and Adverbs
Comparatives and Superlatives
Placement
Verbs
Subject-Verb Agreement
Intervening Words
Inverted Word Order
Collective Subjects
Compound Subjects
Indefinite Pronouns
Relative Pronouns
Singular Nouns Ending in -s * Book Titles
Subject Complements
Voice
Mood
Tense
Punctuation
Commas
Linking Independent Clauses
Introducing Elements
Clauses and Phrases
Words
Quotations
Enclosing Elements
Separating Elements
Items in a Series
Adjectives
Dates
Numbers
Addresses
Names
Using Commas with Other Punctuation
Avoiding Unnecessary Commas
Semicolons
Colons
Apostrophes
Showing Possession
Singular Nouns
Plural Nouns
Compound Nouns
Coordinate Nouns
Possessive Pronouns
Indicating Omission
Forming Plurals
Quotation Marks
Identifying Quotations
Setting Off Words, Phrases, and Titles
Words and Phrases
Titles of Works
Using Quotation Marks with Other Punctuation
Periods
Question Marks
Exclamation Marks
Parentheses and Brackets
Hyphens
Linking Modifiers
Separating Prefixes and Suffixes
Other Uses
Dashes
Ellipses
Slashes
Mechanics
Capitalization
Proper Nouns
Common Nouns
First Words
Specific Groups
Specific Places
Specific Institutions, Events, Concepts
Titles of Works
Professional and Personal Titles
Abbreviations, Letters, and Units
Numbers
Words or Figures
Plurals
Measurements
Time and Dates
Addresses
Documents
Abbreviations
Names of Organizations
Measurements
Personal Names and Titles
Italics
Foreign Words and Phrases
Titles
Proper Names
Words, Letters, and Figures
Subheads
English as a Second Language (ESL)
Count and Mass Nouns
Articles
Prepositions
Gerunds and Infinitives
Adjective Clauses
Verb Tenses
Present Perfect
Present Progressive
Helping Verbs
Conditional Sentences
Index

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