Essential Guide to Rhetoric

ISBN-10: 0312472390

ISBN-13: 9780312472399

Edition: 2008

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Description: Professors and scholars William Keith and Christian Lundberg believe that an understanding of rhetorical theory and its practical applications is a critical component of effective and competent communication. This is why their booklet The Essential Guide to Rhetoric provides an accessible and balanced overview of core historical and contemporary theories through concrete, relevant examples and jargon-free language, helping students move from concepts to action. Designed to complement a wide variety of courses, this guide offers instructors a flexible option wherever coverage of rhetoric is needed. Book jacket.

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Book details

List price: $13.99
Copyright year: 2008
Publisher: Bedford/Saint Martin's
Publication date: 2/22/2008
Binding: Paperback
Pages: 96
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 0.550
Language: English

Rhetoric in Theory
The Rhetorical Tradition
Defining Rhetoric
Rhetoric in Practice
The Origins of Rhetoric
Rhetoric in Ancient Greece
Rhetoric across the Ages
Rhetoric Today
Identity and Power
Visual and Material Symbols
The Public and Democracy
Rhetoric and the Audience
The Audience's Role
Classical Strategies for Thinking about Audiences
"Reading" an Audience
Are Audiences Made or Found?
From Audiences to Publics
Defining a Public Audience
Three Ways of Talking about Publics
Adapting to Audiences and Publics
What Is Adaptation?
How to Adapt
The Role of Language
Choosing Rhetorical Language
The Power of Language
Ethics, Audiences, and Publics
Situations and Speech Types
Aristotle's Three Types of Speeches
Cicero and the Speaker's Intent
Looking beyond Classifications
Lloyd Bitzer and the Rhetorical Situation
Michael McGee and the Cultural Context
Rhetoric in Action
Argument and Persuasion
Proofs: Ways of Being Persuasive
Topoi: Tools for Discovering Arguments
General Topoi
Special Topoi
Stock Issues
Presumption and Burden of Proof
Legal Stock Issues
Policy Stock Issues
Challenging Traditional Rhetoric
Kenneth Burke and a New Definition of Rhetoric
Burke and Identification
Organizational Patterns
Parts of a Speech
Sample Speech
Progression (Klimax)
Other Figures
Why Tropes Matter
Rhetoric in Contemporary Life
Rhetoric and Public Speaking
Rhetoric and Online Communication
Ethos and Online Presentation
Online Organization
Rhetoric and Reasonable Politics
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