Essential Guide to Rhetoric

ISBN-10: 0312472390
ISBN-13: 9780312472399
Edition: 2008
List price: $12.99 Buy it from $3.00
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Description: Professors and scholars William Keith and Christian Lundberg believe that an understanding of rhetorical theory and its practical applications is a critical component of effective and competent communication. This is why their booklet The Essential  More...

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Book details

List price: $12.99
Copyright year: 2008
Publisher: Bedford/Saint Martin's
Publication date: 2/22/2008
Binding: Paperback
Pages: 96
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 0.550
Language: English

Professors and scholars William Keith and Christian Lundberg believe that an understanding of rhetorical theory and its practical applications is a critical component of effective and competent communication. This is why their booklet The Essential Guide to Rhetoric provides an accessible and balanced overview of core historical and contemporary theories through concrete, relevant examples and jargon-free language, helping students move from concepts to action. Designed to complement a wide variety of courses, this guide offers instructors a flexible option wherever coverage of rhetoric is needed. Book jacket.

Preface
Rhetoric in Theory
The Rhetorical Tradition
Defining Rhetoric
Rhetoric in Practice
The Origins of Rhetoric
Rhetoric in Ancient Greece
Rhetoric across the Ages
Rhetoric Today
Identity and Power
Visual and Material Symbols
The Public and Democracy
Rhetoric and the Audience
The Audience's Role
Classical Strategies for Thinking about Audiences
"Reading" an Audience
Timing
Are Audiences Made or Found?
From Audiences to Publics
Defining a Public Audience
Three Ways of Talking about Publics
Adapting to Audiences and Publics
What Is Adaptation?
How to Adapt
The Role of Language
Choosing Rhetorical Language
The Power of Language
Ethics, Audiences, and Publics
Situations and Speech Types
Aristotle's Three Types of Speeches
Cicero and the Speaker's Intent
Looking beyond Classifications
Lloyd Bitzer and the Rhetorical Situation
Michael McGee and the Cultural Context
Rhetoric in Action
Argument and Persuasion
Proofs: Ways of Being Persuasive
Logos
Ethos
Pathos
Topoi: Tools for Discovering Arguments
General Topoi
Special Topoi
Stock Issues
Presumption and Burden of Proof
Legal Stock Issues
Policy Stock Issues
Fallacies
Challenging Traditional Rhetoric
Kenneth Burke and a New Definition of Rhetoric
Burke and Identification
Organization
Organizational Patterns
Parts of a Speech
Sample Speech
Style
Figures
Antithesis
Repetition
Progression (Klimax)
Other Figures
Tropes
Metonymy
Synecdoche
Metaphor
Why Tropes Matter
Rhetoric in Contemporary Life
Rhetoric and Public Speaking
Rhetoric and Online Communication
Ethos and Online Presentation
Online Organization
Rhetoric and Reasonable Politics
Glossary
Notes
Index

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