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American Icon Alan Mulally and the Fight to Save Ford Motor Company

ISBN-10: 0307886050
ISBN-13: 9780307886057
Edition: 2012
Authors: Bryce G. Hoffman
List price: $31.00
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Description: 'American Icon' is the gripping narrative of the Ford Motor Company's seemingly imminent collapse during 2008 and the astounding turnaround it underwent under a new CEO to become, by 2010, the most profitable car company in the world.

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Book details

List price: $31.00
Copyright year: 2012
Publisher: Crown Publishing Group
Publication date: 3/13/2012
Binding: Hardcover
Pages: 432
Size: 6.50" wide x 9.75" long x 1.50" tall
Weight: 1.430
Language: English

'American Icon' is the gripping narrative of the Ford Motor Company's seemingly imminent collapse during 2008 and the astounding turnaround it underwent under a new CEO to become, by 2010, the most profitable car company in the world.

Author's Note
Prologue
The House That Henry Built
Broken
The Man on the White Horse
The Boldest Move Yet
The Revolution Begins
The Plan
Betting the Farm
Assembling the Team
The Best and Worst of Times
Family Strife
Watershed
Selling It like It Is
Ripe for the Picking
Storm Warning
The Sum of All Fears
Mr. Mulally Goes to Washington
Breaking with Detroit
By their Own Bootstraps
Turning the Corner
Proof Points
The Road Ahead
Acknowledgments
Notes
Bibliography
Index

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