Grow How Ideals Power Growth and Profit at the World's Greatest Companies

ISBN-10: 0307720357

ISBN-13: 9780307720351

Edition: 2011

Authors: Jim Stengel
List price: $38.00 Buy it from $1.89
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Description: Ten years of research uncover the secret source of growth and profit …Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.   In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500.  Growis based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G.  After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor.  This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Growthus deftly blends timeless truths about human behavior and valuesinto an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos,  Growunlocks the code for twenty-first century business success.

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Book details

List price: $38.00
Copyright year: 2011
Publisher: Crown Publishing Group
Publication date: 12/27/2011
Binding: Hardcover
Pages: 336
Size: 6.00" wide x 10.00" long x 1.50" tall
Weight: 1.144
Language: English

Introduction: The Ultimate Growth Driver
Ideal: A Definition
The Big Picture
The Ideal Factor Great Businesses Have Great Ideals
The Stengel Study of Business Growth
The Ideal Tree Framework: A Method to Their Weirdness
The Five Must-Dos
Must-Do Number 1: Discover an Ideal in One of Five Fields of Fundamental Human Values
Discovery's Endless Business: Satisfying Curiosity
Must-Do Number 2: Build Your Culture Around Your Ideal
How Pampers Changed the World: How an Ideal Transformed a Culture and a Business
Must-Do Number 3: Communicate Your Ideal to Engage Employees and Customers
Must-Do Number 4: Deliver a Near-Ideal Customer Experience
Must-Do Number 5: Evaluate Your Progress and People Against Your Ideal
Keep It Going: Evolve Your Ideal to Renew Competitive Advantage
Conclusion: Start Big or Start Small, But Start Now
Appendix: The Stengel 50
A Note on Sources
Acknowledgments
Index
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