Word Hero A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever

ISBN-10: 0307716368
ISBN-13: 9780307716361
Edition: 2011
Authors: Jay Heinrichs
List price: $20.00 Buy it from $4.98
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Description: Yes, it's true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with&well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as  More...

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Book details

List price: $20.00
Copyright year: 2011
Publisher: Crown/Archetype
Publication date: 10/4/2011
Binding: Paperback
Pages: 352
Size: 5.00" wide x 8.25" long x 1.00" tall
Weight: 0.594

Yes, it's true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with&well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there's nothing mystical about witcraft. Crafting memorable lines doesn't require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh ; even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing ; and amazingly helpful ; tour of the mechanisms that make powerful language work. You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing such tools as ;crashing symbols, ; ;rapid repeaters, ; ;Russian Dolls ; and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve ;wordsmith immortality ; but you will become a better speaker, writer, and raconteur&and long after people have forgotten everything else, they'll remember your priceless lines.

Elizabeth Fisher is Professor of Classics at Randolph-Macon College in Ashland, Virginia.Dani�le Bott is a journalist specializing in fashion and beauty, who has written for Vogue and many other magazines. She is the author of Chanel: Collections and Creations .Jay Heinrichs has written for dozens of publications, including The New York Times Magazine, Outside, Reader's Digest, and Country Living. He has won numerous journalism awards. Heinrichs has taught rhetorical journalism to college and university editors at Ivy League universities, has lectured widely on the subject, and has hosted a rhetoric symposium at Dartmouth College. His acclaimed blog is www.figarospeech.com.

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