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| Acknowledgements | |
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| Introduction: Globalization and Otavalo Life | |
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| How the Otavalos Became Otavalos | |
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| Textiles and Tourism Move to the Fore | |
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| In Search of the Noble Savage: Tourism and Travel to Otavalo | |
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| Otavalo Music at Home and Abroad | |
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| Otavalo Merchants and Musicians in the Global Arena | |
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| Otavalo Wealth and Changing Social Relations | |
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| Coping with Globalization | |
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| References | |
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| Index | |
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| Illustrations and Tables | |
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| Maps | |
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| Ecuador | |
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| Otavalo Area | |
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| Artesanias Stores in Otavalo, 1995 | |
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| Photographs | |
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| Lard vendors at the Saturday market | |
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| Baby's funeral in Iluman | |
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| Juana Arrayan with cuy | |
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| Marta Conteron and her son | |
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| Rosa Elena de la Torre in her garden | |
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| Threshing wheat | |
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| Backstrap loom weaver | |
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| Yarn and fleece vendors at the Saturday market | |
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| Electric Jacquard loom | |
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| Handknit sweaters arriving in Otavalo | |
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| Finishing sweaters | |
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| Tapestry weaving on the treadle loom | |
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| Artesanias for export | |
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| Sign for traditional healer | |
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| Belt vendors at the Saturday market | |
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| The Poncho Plaza on Saturday | |
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| Waiting for customers | |
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| Otavalo tourist agency | |
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| Music for tourists | |
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| Nanda Manachi reunion concert | |
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| Javier de la Torre playing the charango | |
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| Jesus Fichamba performing | |
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| Sayri Cotacachi of Charijayac | |
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| Otavalos playing music at Peguche wedding | |
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| Requesting the hand of the bride | |
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| White-mestizo band at the wedding fiesta | |
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| Jose Maria Cotacachi in California | |
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| Otavalo sweaters in La Paz, Bolivia | |
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| Otavalo CDs for sale | |
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| Mario Conejo's inauguration as mayor of Otavalo | |
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| New wealth | |
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| The Sara Nusta and her court | |
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| Veronica Barahona Lema | |
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| The de la Torre-Arrayan family | |
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| Women singing Quichua hymns | |
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| Charijayac poster | |
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| Coraza | |
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| San Juan/Inti Raymi dancers at San Juan Capilla | |
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| San Juan/Inti Raymi dancers in Cotacachi | |
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| Celebrating San Juan/Inti Raymi at home | |
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| Wedding in Iluman | |
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| The Otavalo crafts market | |
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| Tables | |
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| Yarn Sales in Otavalo, 1994 | |
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| Air Cargo Shipped from Otavalo, 1994 | |
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| 33 1/3 RPM Records of Imbabura Music | |
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| CDs of Otavalo Music | |