Entrepreneur's Guide to Writing Business Plans and Proposals

ISBN-10: 0275994988
ISBN-13: 9780275994983
Edition: 2007
List price: $64.00 Buy it from $12.95
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Description: Entrepreneurs--and entrepreneurial companies--live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and  More...

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Book details

List price: $64.00
Copyright year: 2007
Publisher: ABC-CLIO, LLC
Binding: Hardcover
Pages: 200
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.034
Language: English

Entrepreneurs--and entrepreneurial companies--live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability--which can be learned--is rare in today's media-saturated world. But it counts more than ever if an entrepreneur wants to make it over the magical "five year" hump and on into lasting business success. Numerous examples and exercises ensure that entrepreneurs understand how the writing game is played--and that they play it well. Unfortunately, most don't play this game well. Most business writers mistakenly believe their task is to inform. They write to fill an information gap or to update the reader on a particular project. Or they write about what's important to them. What these writers do not take into account is that the speed of today's work world has reached overdrive. The typical reader simply doesn't have time to ponder dense, poorly organized information and intuit the appropriate action. And readers don't give a hoot about what's important to the writer--they want to know what's in it for themselves. Business writers need to use all the tools at their command to persuade, inspire action, and in general move a project forward. This book is about how to be persuasive in two key skills in business: writing proposals and writing business plans. Step by step, Dennis Chambers illustrates the techniques of effective business writing, with numerous examples throughout. Whether the objective is to secure financing from an investor, lay out a marketing strategy, or secure a large contract, getting results requires crafting an effective structure for the proposal, and using words that sell. Chambers is an able guide in saving entrepreneurs time and undue effort while reaching the goal of long-term business success. Besides expert advice and insights, the book includes: *Examples and practical guidance, all geared toward the entrepreneur/small business owner. *Exercises, templates, cases, glossary, and model letters and plans.

K. DENNIS CHAMBERS is Founder of Chambers Communications, specializing in advertising and marketing communications, technical writing, and business writing. He is an adjunct professor of English at NECC and corporate trainer with several national companies. He is the author of Writing to Get Action, and The Entrepreneur's Guide to Writing Business Plans and Proposals (Praeger 2007).

Acknowledgments
Introduction
How to Write a Business Plan
Start from Strength: What's in It for Me?
Capture the Elusive Readers: What's in It for Them?
Conquer the First Draft: The Easy Part
Edit for Power: The Hard Part
Prepare for Success: Develop a Realistic Marketing Plan
Demonstrate Financial Credibility: Money Still Makes the World Go' Round
Writing in the Twenty-First Century: A Guide to Today's New Mechanics
How to Write a Business Proposal
Raise the Bar: What You Are Really Proposing
Tie the Knot: Why Your Proposal Makes the Prospect so Nervous
The Art and Science of Persuasion: Convince Readers to See It Your Way
Watch Winners at Work: A Model Proposal
Appendices
Financial Ratios
Estimating and Calculating Direct Costs
Key Financial Terms
Financial Resources on the World Wide Web
Index
About the Author and Contributor

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