Media Literacy Keys to Interpreting Media Messages

ISBN-10: 0275992586

ISBN-13: 9780275992583

Edition: 3rd 2007 (Revised)

Authors: Art Silverblatt
List price: $32.00 Buy it from $3.00
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Description: One of the principle and enduring goals of Media Literacy is to enable students to realize a healthy independence from the pervasive influence of the media. In that regard, the text provides a critical approach that enables students to decipher information conveyed through the various channels of mass communication-print, photography, film, radio, television, and interactive media. But since the first edition of this text was published in 1995, much has happened in the world of media, and this new edition addresses those changes in particular, and also includes: conceptual revisions, more current examples, updated references, and discussions of new developments in media, especially in digital media. Part I presents a theoretical framework for the critical analysis of media text; Part II gives students the opportunity to apply this methodological framework to a variety of media formats, including journalism, advertising, American political communications, and interactive media; and Part III consists of a consideration of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of possible outcomes and developments once people have become media literate. BLThis is one of the key works available today on the topic of media literacy

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Book details

List price: $32.00
Edition: 3rd
Copyright year: 2007
Publisher: ABC-CLIO, LLC
Publication date: 11/30/2007
Binding: Paperback
Pages: 512
Size: 5.25" wide x 9.25" long x 1.00" tall
Weight: 1.628
Language: English

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