Business Writing How to Write to Engage, Persuade and Sell

ISBN-10: 0273761137

ISBN-13: 9780273761136

Edition: 2012 (Revised)

Authors: Ian Atkinson
List price: $14.99
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Book details

List price: $14.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 11/1/2011
Binding: Paperback
Pages: 184
Size: 5.75" wide x 8.50" long x 0.50" tall
Weight: 0.638
Language: English

About the author
Introduction
Planning
Powerful business writing: Your objective
Proposition: The thin end of your wedge
Content: Interrogation & insight
Context: Audience & medium
Concept: Bringing your story to life
Essential Plan checklist
Doing
Punctuation, grammar & usage
How to harness style & structure
How to craft that draft
How to win hearts & minds
How to be utterly fascinating
How to be irresistibly persuasive
Twenty-five quick wins
Essential Do checklist
Reviewing
Perfect, prune & polish
Giving & getting feedback
Getting better
Essential Review checklist
Index
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