New Business Road Test What Entrepreneurs and Executives Should Do Before Writing a Business Plan

ISBN-10: 027373279X
ISBN-13: 9780273732792
Edition: 3rd 2010 (Revised)
Authors: John W. Mullins
List price: $24.99
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Description: Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial  More...

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Book details

List price: $24.99
Edition: 3rd
Copyright year: 2010
Publisher: Pearson Education, Limited
Publication date: 6/10/2010
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.408
Language: English

Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.

Why read this book?
Author's acknowledgements
Publisher's acknowledgements
Road test your new business idea
My opporturnity: Why will or won't this work?
Will the fish bite?
Is this a good market?
Is this a good industry?
How long will your advantage last?
What drives your entrepreneurial dream?
Can you and your team execute?
Your connections matter: Which matter most?
Putting the seven domains to work to develop your opportunity
What to do before you write your business plan
Toolkits for your road test
How to learn what you don't know you don't know
Market analysis worksheet
Industry analysis checklist
Determining the viability of your business model
Do-it-yourself marketing research for your new business road test
Evidence-based forecasting
Getting help wfth your road test
Appendix - Research methodology
Notes
Index

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