Marketing

Name: Marketing
Availability: OutOfStock
ISBN: 9780273727781

ISBN-10: 0273727788

ISBN-13: 9780273727781

Edition: 2009

Authors: Michael Solomon

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Imagine you are Jamie Mitchell, chief squeezer at Innocent, the biggest smoothie brand in the UK and an entrepreneurial phenomenon. Things are going well but you must reward the commitment and passion of your customers. You need an idea that reinforces all their expectations of the brand; its got to be natural, friendly and ethical.Your options areContinue with the Innocent Fruitstock music festival that you launched four years agoStage a smaller scale family-friendly village fete insteadDo nothing for a year and invest in a bigger event next timeWhat would you do?Each chapter is an explosion of ideas, introducing you to a dilemma faced by a real-life marketeer at an eclectic range of…

Marketing

ISBN-10: 0273727788

ISBN-13: 9780273727781

Edition: 2009

Authors: Michael Solomon

Book details