China Uncovered What You Need to Know to Do Business in China

Name: China Uncovered What You Need to Know to Do Business in China
Price: 2.95 USD
Availability: InStock
ISBN: 9780273708278

ISBN-10: 0273708279

ISBN-13: 9780273708278

Edition: 2010

Authors: Jonathan Story

List price: $44.99

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"Extremely valuable for any company doing business in China. Thoroughly sets out the context and practical approach that every executive needs to know."Edward Radcliffe, Partner, Vermilion Partners, Shanghai“an excellent and complete book and a must read for everybody involved in China”Rob Westerhof, former CEO Philips China“A compact work loaded with hands-on, actionable advice taking much of the mystery out of China..” Tomas Casas Klett, entrepreneur in China and lecturer at the University of St. Gallen, Switzerland.SHOULD YOU BE DOING BUSINESS IN CHINA?This is a question many businesses are asking, but not one with a simple answer. On the one hand, the opportunities are great; on the…

Book details

List price: $44.99
Copyright year: 2010
Publisher: FT Press
Publication date: 2/25/2010
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.10" long x 0.70" tall
Weight: 0.990
Language: English



Foreword


About the author


Introduction



Transformation: why operating in China is 30 per cent plan, 70 per cent trial and error


All change: a double transformation


Transition: building socialism with Chinese characteristics


The dark side


Implications for business


China takeaways



The organisation: a work in progress


The China context: implications for strategy


The learning organisation


The view from HQ


Growing with China


China takeaways



Government relations


Why government relations are so important


One system, two roads


Getting to know you


Government relations as strategy


China takeaways



China choices: business structure and location


An ever-widening door


Business structure options


Choosing a location


A word about timing


China takeaways



The people problem


Language, culture and communication


Recruitment


Training


Retention and motivation


Managing people


China takeaways



Climbing the ladder in the right order: setting up operations


Quality - the supplier problem


Delivery


Costs


Engineering


Knowledge transfer


Research and development


China takeaways



Understanding and supplying the Chinese market


Know your market


Know your customer


Get the price right


Supply your market


Build a local salesforce


Get paid


Export


China takeaways



Promoting the brand


China in the global knowledge structure


The Chinese consumer


Localising the brand


Extending the brand


Brand innovation


Allocating your branding budget


Chinese brands


China takeaways



Choosing China


B, R, I or C?


An example


Business not country


China takeaway


Last word


Index