China Uncovered What You Need to Know to Do Business in China

ISBN-10: 0273708279
ISBN-13: 9780273708278
Edition: 2010
Authors: Jonathan Story
List price: $34.99 Buy it from $0.01
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Description: "Extremely valuable for any company doing business in China. Thoroughly sets out the context and practical approach that every executive needs to know."Edward Radcliffe, Partner, Vermilion Partners, Shanghai“an excellent and complete book and a must  More...

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Book details

List price: $34.99
Copyright year: 2010
Publisher: FT Press
Publication date: 3/25/2010
Binding: Paperback
Pages: 248
Size: 6.10" wide x 9.20" long x 0.70" tall
Weight: 0.990
Language: English

"Extremely valuable for any company doing business in China. Thoroughly sets out the context and practical approach that every executive needs to know."Edward Radcliffe, Partner, Vermilion Partners, Shanghai“an excellent and complete book and a must read for everybody involved in China”Rob Westerhof, former CEO Philips China“A compact work loaded with hands-on, actionable advice taking much of the mystery out of China..” Tomas Casas Klett, entrepreneur in China and lecturer at the University of St. Gallen, Switzerland.SHOULD YOU BE DOING BUSINESS IN CHINA?This is a question many businesses are asking, but not one with a simple answer. On the one hand, the opportunities are great; on the other, the complexities are many and China is changing so rapidly it can be difficult to keep up. This insightful, knowledgeable and clear-headed book by China expert Jonathan Story helps you tackle this question from a well-informed perspective. It shows you how to think clearly about the implications of doing business in China, and how to maximise your chances of success if you do decide to go for it.UNCOVER THE ANSWERS TO ALL YOUR QUESTIONS ABOUT DOING BUSINESS IN CHINAChina Uncovered shows you: How to ensure your strategy reflects the pace of change, the unusual risks of operating in China and the business realities of this uncertain market Why government relations must be a core part of your business - and how to make your relationships with officials productive and beneficial How to select the best way for your company to start business operations in China How to make the critical choice of location, taking account of a range of factors, from access to the attitudes of local authorities How to understand the cultural differences you will face so you can get the all-important ‘people issues' right How to develop a dual sales strategy - domestic and export - so your operation is not totally reliant on a new and unpredictable market How to use your brand to keep ahead of your competitors How to think about the importance of China to your organisation as a whole

Foreword
About the author
Introduction
Transformation: why operating in China is 30 per cent plan, 70 per cent trial and error
All change: a double transformation
Transition: building socialism with Chinese characteristics
The dark side
Implications for business
China takeaways
The organisation: a work in progress
The China context: implications for strategy
The learning organisation
The view from HQ
Growing with China
China takeaways
Government relations
Why government relations are so important
One system, two roads
Getting to know you
Government relations as strategy
China takeaways
China choices: business structure and location
An ever-widening door
Business structure options
Choosing a location
A word about timing
China takeaways
The people problem
Language, culture and communication
Recruitment
Training
Retention and motivation
Managing people
China takeaways
Climbing the ladder in the right order: setting up operations
Quality - the supplier problem
Delivery
Costs
Engineering
Knowledge transfer
Research and development
China takeaways
Understanding and supplying the Chinese market
Know your market
Know your customer
Get the price right
Supply your market
Build a local salesforce
Get paid
Export
China takeaways
Promoting the brand
China in the global knowledge structure
The Chinese consumer
Localising the brand
Extending the brand
Brand innovation
Allocating your branding budget
Chinese brands
China takeaways
Choosing China
B, R, I or C?
An example
Business not country
China takeaway
Last word
Index

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