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New Business Road Test What Entrepreneurs and Executives Should Do Before Writing a Business Plan

ISBN-10: 0273708058
ISBN-13: 9780273708056
Edition: 2nd 2006 (Revised)
Authors: John W. Mullins
List price: $29.99
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Description: 'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture  More...

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Book details

List price: $29.99
Edition: 2nd
Copyright year: 2006
Publisher: Pearson Education, Limited
Publication date: 1/15/2008
Binding: Paperback
Pages: 328
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.342

'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture capitalist No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you & #146;re pursuing a & #145;lousy business & #146; & #150; i.e. a fundamentally flawed opportunity & #150; you & #146;re on the fast-track to failure. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. It shows you how to assess market opportunities. It also shows entrepreneurs and entrepreneurial teams how to assess honestly the capabilities they themselves bring to the table. The new edition of this best-selling book will help you to road test your idea, making sure that the business you build is based on a winning concept. It will enable you to invest your time wisely and pitch to investors and customers with confidence. Building on lessons learned by real entrepreneurs & #150; some in start-ups, others in established firms, some who got it right and others who got it wrong, Mullins addresses the seven domains that characterize attractive, compelling opportunities. Mullins presents a model that helps you answer the live-or-die questions in assessing any new business opportunity. Road test your business idea first and get ahead of the game.

Why read this book?
Acknowledgements
Road test your new business idea
My opportunity: why will or won't this work?
Will the fish bite?
Is this a good market?
Is this a good industry?
How long will your advantage last?
What drives your entrepreneurial dream?
Can you and your team execute?
Your connections matter: which matter most?
Putting the seven domains to work to develop your opportunity
What to do before you write your business plan
Toolkits for your road test
How to learn what you don't know you don't know
Market analysis worksheet
Industry analysis checklist
Do-it-yourself marketing research for your new business road test
Evidence-based forecasting
Getting help with your road test
Research methodology
Notes
Index

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