Crowdsourcing

ISBN-10: 0262518473

ISBN-13: 9780262518475

Edition: 2013

Authors: Daren C. Brabham
List price: $15.95 Buy it from $6.70
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Ever since the term "crowdsourcing" was coined in 2006 byWired writer Jeff Howe, group activities ranging from the creation of the OxfordEnglish Dictionary to the choosing of new colors for M&Ms have been labeled with this mostbuzz-generating of media buzzwords. In this accessible but authoritative account, grounded in theempirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how itworks. Crowdsourcing, Brabham tells us, is an online, distributed problem solving and productionmodel that leverages the collective intelligence of online communities for specific purposes setforth by a crowdsourcing organization -- corporate, government, or volunteer. Uniquely, it combinesa bottom-up, open, creative process with top-down organizational goals. Crowdsourcing is not opensource production, which lacks the top-down component; it is not a market research survey thatoffers participants a short list of choices; and it is qualitatively different from predigital openinnovation and collaborative production processes, which lacked the speed, reach, rich capability,and lowered barriers to entry enabled by the Internet. Brabham describes the intellectual roots ofthe idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, anddistributed computing. He surveys the major issues in crowdsourcing, including crowd motivation, themisconception of the amateur participant, crowdfunding, and the danger of"crowdsploitation" of volunteer labor, citing real-world examples from Threadless,InnoCentive, and other organizations. And he considers the future of crowdsourcing in both theoryand practice, describing its possible roles in journalism, governance, national security, andscience and health.

Used Starting from $10.23
New Starting from $15.06
eBooks Starting from $15.99
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS PowerPoint® 2010 Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $15.95
Copyright year: 2013
Publisher: MIT Press
Publication date: 5/10/2013
Binding: Paperback
Pages: 168
Size: 5.00" wide x 7.00" long x 0.75" tall
Weight: 0.396
Language: English

Daren C. Brabham is Assistant Professor in the School of Journalism and Mass Communication atthe University of North Carolina at Chapel Hill.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×