Generation Digital Politics, Commerce, and Childhood in the Age of the Internet

ISBN-10: 0262512564
ISBN-13: 9780262512565
Edition: 2009
List price: $31.00 Buy it from $1.99
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Description: Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster  More...

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Book details

List price: $31.00
Copyright year: 2009
Publisher: MIT Press
Publication date: 2/13/2009
Binding: Paperback
Pages: 368
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.188
Language: English

Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to "bake" or turning on the TV. In Generation Digital,media expert and activist Kathryn C. Montgomery examines the ways in which the new media landscape is changing the nature of childhood and adolescence and analyzes recent political debates that have shaped both policy and practice in digital culture. The media have pictured the so-called "digital generation" in contradictory ways: as bold trailblazers and innocent victims, as active creators of digital culture and passive targets of digital marketing. This, says Montgomery, reflects our ambivalent attitude toward both youth and technology. She charts a confluence of historical trends that made children and teens a particularly valuable target market during the early commercialization of the Internet and describes the consumer-group advocacy campaign that led to a law to protect children's privacy on the Internet. Montgomery recountsas a participant and as a media scholarthe highly publicized battles over indecency and pornography on the Internet. She shows how digital marketing taps into teenagers' developmental needs and how three public service campaignsabout sexuality, smoking, and political involvementborrowed their techniques from commercial digital marketers. Not all of today's techno-savvy youth are politically disaffected; Generation Digitalchronicles the ways that many have used the Internet as a political tool, mobilizing young voters in 2004 and waging battles with the music and media industries over control of cultural expression online. Montgomery's unique perspective as both advocate and analyst will help parents, politicians, and corporations take the necessary steps to create an open, diverse, equitable, and safe digital media culture for young people.

Kathryn C. Montgomery is Professor in the Public Communication Division, School of Communication, at American University, where she directs the Project on Youth, Media, and Democracy. As founder of the Center for Media Education, she led a coalition of advocacy groups in a series of successful media policy campaigns on behalf of children and youth. She is the author of Target: Prime Time: Advocacy Groups and the Struggle over Entertainment Television.

Preface
Acknowledgments
At the Center of a Cultural Storm
Digital Kids
A V-Chip for the Internet
Web of Deception
Born to Be Wired
Social Marketing in the New Millennium
Peer-to-Peer Politics
The Legacy of the Digital Generation
Notes
Index

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