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Image Worlds Corporate Identities at General Electric, 1890-1930

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ISBN-10: 0262140381

ISBN-13: 9780262140386

Edition: 1985

Authors: David E. Nye

List price: $42.00
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Description:

By viewing the corporation as a communicator, Image Worlds links the histories of labor, business, consumption, engineering, and photography, providing a new perspective on one of the largest and most representative corporations. General Electric was one of the first modern industrial corporations to use photographs and other media resources to create images of itself; and the GE archives, comprising well over a million images, form one of the largest privately held collections in the world. To produce this venturesome book, David Nye has used these vast archives to develop a new approach to corporate ideology through corporate iconography. Image Worlds embraces symbols, intentional signs,…    
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Book details

List price: $42.00
Copyright year: 1985
Publisher: MIT Press
Publication date: 8/5/1985
Binding: Hardcover
Pages: 248
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.232
Language: English

David E. Nye is Professor of American Studies at the Danish Institute of Advanced Study at the University of Southern Denmark. He is the author of Technology Matters: Questions to Live With and When the Lights Went Out: A History of Blackouts in America, both published by the MIT Press, and other books.