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Travel by Train The American Railroad Poster, 1870-1950

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ISBN-10: 0253341523

ISBN-13: 9780253341525

Edition: 2002

Authors: Michael E. Zega, John E. Gruber

List price: $35.00
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The American railroad poster has hitherto attracted much less attention than its European counterpart. The history of this important visual medium is here charted, set against the development of the railroads, of the advertising industry & of graphic design in both the U.S. and Europe.
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Book details

List price: $35.00
Copyright year: 2002
Publisher: Indiana University Press
Publication date: 10/16/2002
Binding: Hardcover
Pages: 156
Size: 11.00" wide x 11.00" long x 0.75" tall
Weight: 3.036
Language: English

Michael E. Zega has researched and written about railroad advertising and promotion for the past decade and contributes to many magazines, including Vintage Rails, Classic Trains, and Journal of the Southwest. He lives in New York City.John E. Gruber of Madison, Wisconsin, is president of the Center for Railroad Photography and Art and editor of its magazine, Railroad Heritage. He is contributing editor to Classic Trains, preservation columnist for Trains, and co-author of Caboose (2001).

John Gruber, the author of Classic Steam: Timeless Photographs of North American Steam Railroading, lives in Madison, Wisconsin.

Preface
Acknowledgments
Introduction
Before 1900
Early Poster Antecedents
The Rise of Competition
The Lure of Place
""Reason Why"" Advertising
The Lithographed Display Poster
Oscar Binner's Gigantic Images
1900-1909
Advertising Revolution
Urban Display Windows
Design in the New Century
Car Cards
The Teens
Emerging Corporate Imagery
The Power of Symbol: Louis Treviso's Santa Fe Posters
The 1920s ""Sell Them Scenery, Not Plush Chairs.""
Santa Fe and Sam Hyde Harris