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Business of Media Distribution Monetizing Film, TV and Video Content in an Online World

ISBN-10: 024081200X
ISBN-13: 9780240812007
Edition: 2009
Authors: Jeff Ulin
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Book details

List price: $17.99
Copyright year: 2009
Publisher: Elsevier Science & Technology
Publication date: 10/21/2009
Binding: Paperback
Pages: 528
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.848
Language: English

With experience that includes being an entrepreneur who grew a start-up and launched production from the trenches, heading sales for Lucasfilm across distribution markets, creating a hit TV series for Disney, working overseas as General Counsel and SVP of a Paramount/Universal joint venture, managing Lucas Online, serving as Head Of Counsel to Silicon Valley's most prominent law firm, and teaching at Berkeley's Haas Graduate School of Business, Jeff Ulin has unique experience across virtually the entire spectrum of the media value chain.

Market Opportunity and Segmentation -- the Diverse Role of Studios and Networks
Intellectual Property Assets: The Business of Creating, Protecting, Marketing and Communicating an Idea
Financing Production: Networks and Studios as Venture Capitalists
Phases of Production and Key Financial Issues in Talent Agreements (e.g., Director, Actor, Writer)
Theatrical Distribution
The Home Video Business and DVD Distribution
Television Distribution
Internet Distribution, Downloads and Mobile Phone Applications- A New Paradigm
Ancillary Markets Distribution--Hotels, Airlines, Pay-Per-View, etc.
Merchandising -- Product Licensing, Promotional Partners, and Other Franchise Revenues
Marketing and Its Symbiotic Role Across the Distribution Chain
Making Money'Net Profits and Hollywood Accounting

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