Managing Electronic Media Making, Marketing, and Moving Digital Content

Name: Managing Electronic Media Making, Marketing, and Moving Digital Content
Price: 5.7 USD
Availability: InStock
ISBN: 9780240810201

ISBN-10: 0240810201

ISBN-13: 9780240810201

Edition: 2010

Authors: Joan Van Tassel, Lisa Poe-Howfield

List price: $69.95

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Description:

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the…

Book details

List price: $69.95
Copyright year: 2010
Publisher: Routledge
Publication date: 3/3/2010
Binding: Paperback
Pages: 418
Size: 7.56" wide x 9.25" long x 0.94" tall
Weight: 2.244
Language: English

Van Tassel writes on new communication technologies for a number of industry publications.