Electronic Media Management

ISBN-10: 024080872X

ISBN-13: 9780240808727

Edition: 5th 2006 (Revised)

List price: $77.95
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Description: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

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Book details

List price: $77.95
Edition: 5th
Copyright year: 2006
Publisher: Taylor & Francis Group
Publication date: 3/30/2006
Binding: Paperback
Pages: 432
Size: 7.50" wide x 10.25" long x 0.75" tall
Weight: 1.958
Language: English

Broadcast Station Management
Financial Management
Human Resource Management
Broadcast Programming
Broadcast Sales
Broadcast Promotion and Marketing
Broadcast Regulations
Managing the Cable Television System
Public Broadcast Station Management
Entry into the Electronic Media Business
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