Motion Graphic Design and Fine Art Animation Principles and Practice

ISBN-10: 0240804821
ISBN-13: 9780240804828
Edition: 2004
Authors: Jon Krasner
List price: $49.95
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Description: Motion Graphic Design and Fine Art Animation teaches aesthetic visual concepts and practical techniques used by todays motion graphics and animation professionals. Its cutting-edge layout and rich visuals provide a comprehensive investigation of how  More...

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Book details

List price: $49.95
Copyright year: 2004
Publisher: Taylor & Francis Group
Publication date: 6/30/2004
Binding: Paperback
Pages: 432
Size: 7.25" wide x 9.50" long x 0.75" tall
Weight: 2.2
Language: English

Motion Graphic Design and Fine Art Animation teaches aesthetic visual concepts and practical techniques used by todays motion graphics and animation professionals. Its cutting-edge layout and rich visuals provide a comprehensive investigation of how images and type are choreographed over time and space, providing artistic inspiration and establishing a basis for individual creative development. Since the early 1900s, fine artists have embraced the power of animation in motion pictures. Since the late 1970s, graphic designers have explored motion in the televised medium. More recently, animation has become a powerful force in interactive digital media. Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well. Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially. This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media. It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation. Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing. In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact. As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions.

Kinetic Images and Type
Animation in Motion Pictures and TV
Animation in Digital Media;
Concept and Content
Developing Concepts
Developing Content
Production Tools and Techniques
Frame-by-Frame Animation, Interpolation
Animation Compositing
Design Considerations
Properties of Motion Graphics
The Pictoral Composition
The Progressive Composition
Output and Delivery Considerations
General Output Criteria
Output for Film and TV, and Output for Digital Media

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