Skip to content

Selling Electronic Media

Best in textbook rentals since 2012!

ISBN-10: 0240803272

ISBN-13: 9780240803272

Edition: 1999

Authors: Ed Shane

List price: $90.95
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Focusing on the merging and converging of electronic media and the need for branding at all levels, this book offers complete coverage of advertising sales for radio, television and cable.
Customers also bought

Book details

List price: $90.95
Copyright year: 1999
Publisher: Routledge
Publication date: 2/17/1999
Binding: Paperback
Pages: 488
Size: 7.05" wide x 10.00" long x 0.94" tall
Weight: 1.848
Language: English

The selling environment
The selling process
Research and ratings
Sales management
Casting the Net: selling targets
Selling television advertising
Selling cable advertising
Selling radio advertising
The interactive interim
Epilogue
Selling against newspapers
""Selling the Proper Media to Reach Your Target Audience""
Sample sales candidate profile from The H.R. Chally Group
Glossary