Selling Electronic Media

ISBN-10: 0240803272
ISBN-13: 9780240803272
Edition: 1999
Authors: Ed Shane
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Description: Focusing on the merging and converging of electronic media and the need for branding at all levels, this book offers complete coverage of advertising sales for radio, television and cable.

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Book details

List price: $80.95
Copyright year: 1999
Publisher: Taylor & Francis Group
Publication date: 2/17/1999
Binding: Paperback
Pages: 488
Size: 7.25" wide x 10.25" long x 1.25" tall
Weight: 1.848
Language: English

Focusing on the merging and converging of electronic media and the need for branding at all levels, this book offers complete coverage of advertising sales for radio, television and cable.

The selling environment
The selling process
Research and ratings
Sales management
Casting the Net: selling targets
Selling television advertising
Selling cable advertising
Selling radio advertising
The interactive interim
Epilogue
Selling against newspapers
""Selling the Proper Media to Reach Your Target Audience""
Sample sales candidate profile from The H.R. Chally Group
Glossary

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