Creating Powerful Radio Getting, Keeping and Growing Audiences: News, Talk, Information and Personality Broadcast, HD, Satellite and Internet

ISBN-10: 0240519280
ISBN-13: 9780240519289
Edition: 2nd 2007
List price: $44.95
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Description: 'Creating Powerful Radio' details the proven techniques which can be used to guide programmers and talent to the next level of performance.

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Book details

List price: $44.95
Edition: 2nd
Copyright year: 2007
Publisher: Taylor & Francis Group
Publication date: 4/30/2007
Binding: Paperback
Pages: 368
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.672
Language: English

'Creating Powerful Radio' details the proven techniques which can be used to guide programmers and talent to the next level of performance.

Permissions
Foreword
Acknowledgments
Introduction
Creating Powerful Radio
Finding and Developing Talent
Generators and Reactors
Performance and Formatics
Morning Shows
From Rock to Talk
Talk Shows
Integrating News and Talk
Interviews
Show Prep
Producers
Call Screening
High-Ego Talent
News
Traffic and Weather Together
Newswriting
News Anchoring
Multi-version News
Integrating Radio and TV News
Public Service Announcements
Avoiding Burnout
Airchecking
Promotion
Sales and Commercials
LifeStage Demographics
Research
Final Notes
Resources
Index

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