Audience Economics Media Institutions and the Audience Marketplace

Name: Audience Economics Media Institutions and the Audience Marketplace
Price: 8.77 USD
Availability: InStock
ISBN: 9780231126533

ISBN-10: 0231126530

ISBN-13: 9780231126533

Edition: 2003

Authors: Philip M. Napoli

List price: $36.00

This item qualifies for FREE shipping.

30 day, 100% satisfaction guarantee!

Buy new: $45.38

Marketplace

2 new & used from $8.77

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

How are audiences manufactured, valued and sold? With a focus on the electronic media (television, radio and the Internet), this text explores the unique characteristics of the audience as an economic product.

Book details

List price: $36.00
Copyright year: 2003
Publisher: Columbia University Press
Publication date: 9/25/2003
Binding: Paperback
Pages: 256
Size: 6.14" wide x 9.02" long x 0.61" tall
Weight: 0.858
Language: English

Philip M. Napoli is an assistant professor of communications and media management in the graduate school of business at Fordham University. He is the author of Foundations of Communications Policy: Principles and Process in the Regulation of Electronic Media.



Acknowledgments


Introduction



The Audience Marketplace



The Predicted Audience-Measured Audience Relationship



The Measured Audience-Actual Audience Relationship



Audience Valuation



New Technologies and the Audience Product



The Future of the Audience Marketplace


Notes


References


Index