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List of Figures | |
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List of Tables | |
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Acknowledgments | |
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Introduction | |
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Political Persuasion, Propaganda, and Media Effects | |
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Persuasion Variables | |
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Media Effects | |
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Heresthetic | |
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The Construction of Political Meaning | |
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Political Talk Radio and Its Most Prominent Practitioner | |
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Background | |
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Format | |
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Media Portrayal | |
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Audience | |
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Content | |
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Limbaugh | |
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Summary | |
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Toward a Value Heresthetic Model of Political Persuasion | |
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A Model of Value Heresthetic, Rhetoric, and Persuasion Through Talk Radio | |
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Experimental Analysis | |
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Recruitment and Subject Profile | |
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Specific Procedures | |
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The Stimuli | |
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Specific Hypotheses | |
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Selection Bias? | |
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Results | |
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Discussion | |
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Talk Radio, Public Opinion, and Vote Choice: The "Limbaugh Effect," 1994-96 | |
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Methodological Issues | |
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Limbaugh and Public Opinion--Cross-sectional Evidence | |
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Two-Stage Least-Squares Analysis | |
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Limbaugh and Opinion Change--Panel Evidence | |
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Support for Dole | |
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Vote Choice | |
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Conclusion | |
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Talk Radio, Opinion Leadership, and Presidential Nominations: Evidence from the 2000 Republican Primary Battle | |
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Vote Choice in Primary Elections | |
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The Struggle for the 2000 Republican Presidential Nomination | |
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Research Design and Methodology | |
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The Sample | |
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Dependent Variables | |
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Independent and Control Variables | |
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Findings | |
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Sophistication | |
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Discussion | |
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The Talk Radio Community: Nontraditional Social Networks and Political Participation | |
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The Efficacy-Priming Experiment | |
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Experimental Results | |
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Constructing Reality from Pseudosocial Networks | |
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Measurement | |
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Results: Political Efficacy | |
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Results: Participation | |
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Discussion | |
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Information, Misinformation, and Political Talk Radio | |
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Research Design and Methodology | |
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The Sample | |
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Measurement of Dependent Variables | |
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Intercorrelations and Model Specification | |
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Findings | |
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Political Talk Radio and Information | |
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Political Talk Radio and Misinformation | |
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Discussion | |
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Conclusion | |
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Understanding Political Persuasion | |
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Deliberative Democracy | |
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Media Effects | |
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The Limbaugh Message | |
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Excerpts from the Rhetoric Stimulus | |
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Excerpts from the Value Heresthetic Stimulus | |
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Notes | |
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References | |
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Index | |