Idea Writers Copywriting in a New Media and Marketing Era

ISBN-10: 0230613888

ISBN-13: 9780230613881

Edition: 2010

List price: $19.00 Buy it from $2.49
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A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns have become more complicated with so many media platforms to write for--print, television, internet search, online, and cell phones. How do you write a great headline with perfect copy for so many outlets? Beyond Wordsguides both new and experienced copywriters through the process of creating compelling messages that sell. Vagnoni, an industry expert, shows readers what it's like to work in the fast-paced world of an agency while providing practical advice such as how do you sell your ideas; how to work within a creative team. He also details the creative processes of award-winning multimedia ad campaigns such as Nike's "Battlegrounds" series of reality programs, E-Trade Financial's "Talking Baby" campaign, and Microsoft's "Halo 3" campaign.
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Book details

List price: $19.00
Copyright year: 2010
Publisher: Palgrave Macmillan
Publication date: 12/14/2010
Binding: Paperback
Pages: 213
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.968
Language: English

The Creativity Age
Bernbach to the Future
The Storytellers
Digital is not a channel
How to not write advertising
Life in Adland
Bringing Ideas to Life
It���s Just Getting Good
And Now a Few Words From Lee Clow
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