Introduction to Behavioral Economics

ISBN-10: 0230291465

ISBN-13: 9780230291461

Edition: 2nd 2012 (Revised)

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The second edition of this comprehensive introduction to studying behavioural economics includes recent research and offers an overview of methodology and expanded material on rationality, behavioural game theory and the nature of the role of evidence in testing. More worked examples, real-life cases and end-of-chapter questions are included.
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Book details

List price: $90.00
Edition: 2nd
Copyright year: 2012
Publisher: Palgrave Macmillan
Publication date: 4/15/2012
Binding: Paperback
Pages: 592
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.540
Language: English

NICK WILKINSON is Associate Professor at Richmond, The American International University in London. He holds a BA in Land Economy from Cambridge University, a PGCE from Loughborough, an MSc in Management Studies from Loughborough and a PhD in Business Studies from City University (London). As well as being an experienced university lecturer and a consultant to numerous commercial and governmental bodies, he has also worked in a variety of business and management roles including Director of Operations for Gymtech, New York. He is also author of Managerial Economics: A Problem-Solving Approach (CUP).   MATTHIAS KLAES is Professor of Commerce and Head of the Management School at Keele University. He holds a PhD from the University of Edinburgh. His academic background is in communications engineering, economics and commerce, and social studies of science. Before joining Keele in 2005, he held positions at Edinburgh University, Erasmus University Rotterdam, Keele University and the University of Stirling. He was Managing Editor of the Journal of Economic Methodology (until 2004), and served as the first Director of the Stirling Centre for Economic Methodology.

Introduction
Nature of Behavioral Economics
Methodology
Foundations
Beliefs, Heuristics and Biases
Values, Preferences and Choices
Decision Making under Risk and Uncertainty
Mental Accounting
Intertemporal Choice
The Discounted Utility Model
Alternative Intertemporal Choice Models
Strategic Interaction
Behavioral Game Theory
Fairness and Social Preferences
Conclusion
Rationality, Welfare and Happiness
The Future of Behavioral Economics
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