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Introduction to Behavioral Economics

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ISBN-10: 0230291465

ISBN-13: 9780230291461

Edition: 2nd 2012 (Revised)

Authors: Nick Wilkinson, Matthias Klaes

List price: $90.00
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Description:

The second edition of this comprehensive introduction to studying behavioural economics includes recent research and offers an overview of methodology and expanded material on rationality, behavioural game theory and the nature of the role of evidence in testing. More worked examples, real-life cases and end-of-chapter questions are included.
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Book details

List price: $90.00
Edition: 2nd
Copyright year: 2012
Publisher: Palgrave Macmillan
Publication date: 4/15/2012
Binding: Paperback
Pages: 592
Size: 7.36" wide x 9.76" long x 0.94" tall
Weight: 2.706

NICK WILKINSON is Associate Professor at Richmond, The American International University in London. He holds a BA in Land Economy from Cambridge University, a PGCE from Loughborough, an MSc in Management Studies from Loughborough and a PhD in Business Studies from City University (London). As well as being an experienced university lecturer and a consultant to numerous commercial and governmental bodies, he has also worked in a variety of business and management roles including Director of Operations for Gymtech, New York. He is also author of Managerial Economics: A Problem-Solving Approach (CUP).   MATTHIAS KLAES is Professor of Commerce and Head of the Management School at…    

NICK WILKINSON is Associate Professor at Richmond, The American International University in London. He holds a BA in Land Economy from Cambridge University, a PGCE from Loughborough, an MSc in Management Studies from Loughborough and a PhD in Business Studies from City University (London). As well as being an experienced university lecturer and a consultant to numerous commercial and governmental bodies, he has also worked in a variety of business and management roles including Director of Operations for Gymtech, New York. He is also author of Managerial Economics: A Problem-Solving Approach (CUP).   MATTHIAS KLAES is Professor of Commerce and Head of the Management School at…    

Introduction
Nature of Behavioral Economics
Methodology
Foundations
Beliefs, Heuristics and Biases
Values, Preferences and Choices
Decision Making under Risk and Uncertainty
Mental Accounting
Intertemporal Choice
The Discounted Utility Model
Alternative Intertemporal Choice Models
Strategic Interaction
Behavioral Game Theory
Fairness and Social Preferences
Conclusion
Rationality, Welfare and Happiness
The Future of Behavioral Economics