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Global Business Environment Meeting the Challenges

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ISBN-10: 0230210252

ISBN-13: 9780230210257

Edition: 3rd 2011 (Revised)

Authors: Janet Morrison

List price: $89.00
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Description:

This new text, designed for introductory level business environment courses, offers the most comprehensive and the most international coverage of the subject especially on the changing global and technological environments. Written in a very student-friendly style it also includes numerous pedagogical features to assist learning including learning outcomes, web alert boxes, case studies (full and mini), key concepts, summary boxes, review questions, and assignments.
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Book details

List price: $89.00
Edition: 3rd
Copyright year: 2011
Publisher: Palgrave Macmillan
Publication date: 4/15/2011
Binding: Paperback
Pages: 520
Size: 7.50" wide x 9.75" long x 1.00" tall
Weight: 2.2

Janet, now retired, enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.

Introduction
The Business in the Global Environment
Introduction to the Business Enterprise
Globalisation and the Business Environment
Economies and Markets
National Economies in the Global Environment
International Trade and Global Competition
Strategies for Globalisation
Societies in the International Environment
Cultural and Social Environments
Political Environments
Legal Environments
Global Issues and Business
Financial Markets
Technology and Innovation
Ecology and Climate Change
Ethics and Corporate Social Responsibility
Conclusions: Globalisation Revisited