Reasoning Voter Communication and Persuasion in Presidential Campaigns

Name: Reasoning Voter Communication and Persuasion in Presidential Campaigns
Price: 3.02 USD
Availability: InStock
ISBN: 9780226675459

ISBN-10: 0226675459

ISBN-13: 9780226675459

Edition: 2nd 1994 (Reprint)

Authors: Samuel L. Popkin

List price: $30.00

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Description:

The Reasoning Voteris an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaignsdomatter. "If you're preparing to run a…

Book details

List price: $30.00
Edition: 2nd
Copyright year: 1994
Publisher: University of Chicago Press
Publication date: 6/15/1994
Binding: Paperback
Pages: 332
Size: 0.60" wide x 0.90" long x 0.07" tall
Weight: 0.990
Language: English

Acknowledgments Prologue 1. The Reasoning Voter 2. Acquiring Data: The Process of Becoming Informed 3. Going without Data: Information Shortcuts 4. Going beyond the Data: Evidence and Inference in Voting 5. Attributable Benefits and Political Symbols 6. Expectations and Reassessments: Surges and Declines in Presidential Primaries 7. The Democratic Primaries of 1976: Watergate and the Rise of Jimmy Carter 8. The Republican Primaries of 1980: George Bush, Ronald Reagan, and the Legacy of '76 9. The Fight to Redirect the Democratic Coalition in 1984 10. Conclusion Notes Biography Index