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Economics of Attention Style and Substance in the Age of Information

ISBN-10: 0226468674
ISBN-13: 9780226468679
Edition: 2007
List price: $18.00 Buy it from $11.04
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Description: If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that  More...

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Book details

List price: $18.00
Copyright year: 2007
Publisher: University of Chicago Press
Publication date: 10/15/2007
Binding: Paperback
Pages: 326
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.968

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information.nbsp; With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff butstyle, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts.nbsp; nbsp;“I personally find this head-smackingly insightful. Of course! Money may make the world go ‘round, but it’s attention that we increasingly sell, hoard, compete for and fuss over. . . . The real news is that just about all of us—whether we participate in the market as producers or consumers—live increasingly in the attention economy as well.”—Andrew Cassel,Philadelphia Inquirer

Born on April 26, 1936, Richard Lanham was educated at Yale, receiving a B.A. in 1956, an M.A. in 1960, and a Ph.D. in 1963. After serving in the U.S. Army for two years, Lanham worked briefly for the Smithsonian Institution and then took a position teaching English at Dartmouth College. In 1965, he moved to the University of California at Los Angeles, eventually becoming the executive director of writing programs. He was a National Endowment for the Humanities senior fellow in 1973-74. Lanham is the author of numerous books on writing, including Style: An Anti-textbook, The Motives of Eloquence: Literary Rhetoric in the Renaissance, Revising Prose, Revising Business Prose, Analyzing Prose, and Literacy and the Survival of Humanism. He has also contributed articles to English Literary Renaissance, Modern Language Quarterly, English Studies, and other journals. Richard Lanham married Carol Dana in 1957.

List of Illustrations
Preface
Stuff and Fluff
Economists of Attention
What’s Next for Text?
An Alphabet That Thinks
Style/Substance Matrix
Barbie and the Teacher of Righteousness
The Audit of Virtuality
Revisionist Thinking
Acknowledgments
Notes
Works Cited
Index

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