Sound of Leadership Presidential Communication in the Modern Age

Name: Sound of Leadership Presidential Communication in the Modern Age
Price: 7.17 USD
Availability: InStock
ISBN: 9780226318134

ISBN-10: 0226318133

ISBN-13: 9780226318134

Edition: 1987

Authors: Roderick P. Hart

List price: $33.00

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Description:

Why did Gerald Ford speak in public once every six hours during 1976? Why did no president spreak in Massachusetts during one ten-year period? Why did Jimmy Carter conduct public ceremonies four times more often than Harry Truman? Why are television viewers two-and-a-half times more likely to see a president speak on the nightly news than to hear him speak? The Sound of Leadership answers these questions and many more. Based on analysis of nearly 10,000 presidential speeches delivered between 1945 and 1985, this book is the first comprehensive examination of the ways in which presidents Truman through Reagan have used the powers of communication to advance their political goals. This…

Book details

List price: $33.00
Copyright year: 1987
Publisher: University of Chicago Press
Publication date: 4/4/1989
Binding: Paperback
Pages: 302
Size: 0.65" wide x 0.92" long x 0.07" tall
Weight: 1.012
Language: English



Illustrations Tables


Acknowledgments


Introduction



Speech and Effort: The New American Presidency


When Presidents Speak On Stage in the White House Rhetoric as Governance


The Kennedy Revolution Consequences Conclusion



Speech and Action: Building the Presidential Image


The Politics of Leadership


The Politics of Relationship


The Politics of Distraction Conclusion



Speech and Power: The Tools of Presidential Leadership Necessity


The Mother of Discourse


The Johnson Solution


The Nixon Solution Speech as Commodity Conclusion



Speech and Drama


The President versus the Mass Media Words about Presidential Words Orchestrating the Media Orchestrating the Presidency Conclusion



Speech and Choice


The Presidential Election Talk as Solution


What Do Elections Do?


Rhetoric and Geography Conclusion



Speech and Wisdom: Whither Presidents?


Wither Leadership?


Whither Presidents?


Whither Leadership?


Conclusion


Appendix: Methods and Overall Data


Notes


Index