Conquest of Cool Business Culture, Counterculture, and the Rise of Hip Consumerism

Name: Conquest of Cool Business Culture, Counterculture, and the Rise of Hip Consumerism
Price: 15.73 USD
Availability: InStock
ISBN: 9780226260129

ISBN-10: 0226260127

ISBN-13: 9780226260129

Edition: 1998

Authors: Thomas Frank

List price: $19.00

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Description:

While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined--and even anticipated --by such unlikely allies as the advertising industry and the men's clothing business. "[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."--Gerald Marzorati, New York Times Book Review "An indispensable survival guide for any modern consumer."--Publishers Weekly, starred review "Frank makes an ironclad case not…

Book details

List price: $19.00
Copyright year: 1998
Publisher: University of Chicago Press
Publication date: 12/1/1998
Binding: Paperback
Pages: 322
Size: 0.59" wide x 0.93" long x 0.09" tall
Weight: 0.990
Language: English

Thomas Frank is an editor of The Baffler.



Acknowledgments



A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s



Buttoned Down: High Modernism on Madison Avenue



Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society



Three Rebels: Advertising Narratives of the Sixties



""How Do We Break These Conformists of Their Conformity?"": Creativity Conquers All



Think Young: Youth Culture and Creativity



The Varieties of Hip: Advertisements of the 1960s



Carnival and Cola: Hip versus Sq