Charismatic Capitalism Direct Selling Organizations in America

ISBN-10: 0226047865
ISBN-13: 9780226047867
Edition: 1989
List price: $28.00 Buy it from $4.36
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Description: Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders  More...

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Book details

List price: $28.00
Copyright year: 1989
Publisher: University of Chicago Press
Publication date: 3/15/1990
Binding: Paperback
Pages: 231
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.638
Language: English

Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics—theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women. The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

Preface
Introduction
The Economic History of Direct Selling
Changing Conditions of Work and the Growth of DSOs
Family, Gender, and Business
The Business of Belief
Charisma and Control
Economic Uses of Social Relations
Note On Methods
Notes
Index

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