Buffalo Bill in Bologna The Americanization of the World, 1869-1922

ISBN-10: 022600712X
ISBN-13: 9780226007120
Edition: 2012
Description: When it comes to the production and distribution of mass culture, no country in modern times has come close to rivaling the success of America. From blue jeans in central Europe to Elvis Presley's face on a Republic of Chad postage stamp, the reach  More...
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List Price: $24.00
Copyright Year: 2012
Publisher: University of Chicago Press
Publication Date: 11/28/2012
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.25" long x 0.50" tall
Weight: 0.924
Language: English

When it comes to the production and distribution of mass culture, no country in modern times has come close to rivaling the success of America. From blue jeans in central Europe to Elvis Presley's face on a Republic of Chad postage stamp, the reach of American mass culture extends into every corner of the globe. Most believe this is a twentieth-century phenomenon, but here Robert W. Rydell and Rob Kroes prove that its roots are far deeper.Buffalo Bill in Bolognareveals that the process of globalizing American mass culture began as early as the mid-nineteenth century. In fact, by the end of World War I, the United States already boasted an advanced network of culture industries that served to promote American values. Rydell and Kroes narrate how the circuses, amusement parks, vaudeville, mail-order catalogs, dime novels, and movies developed after the Civil War—tools central to hastening the reconstruction of the country—actually doubled as agents of American cultural diplomacy abroad. As symbols of America's version of the "good life," cultural products became a primary means for people around the world, especially in Europe, to reimagine both America and themselves in the context of America's growing global sphere of influence. Paying special attention to the role of the world's fairs, the exporting of Buffalo Bill's Wild West show to Europe, the release ofThe Birth of a Nation, and Woodrow Wilson's creation of the Committee on Public Information, Rydell and Kroes offer an absorbing tour through America's cultural expansion at the turn of the century.Buffalo Bill in Bolognais thus a tour de force that recasts what has been popularly understood about this period of American and global history.

List of Illustrations
Acknowledgments
Introduction
American Mass Culture Takes Form
Harbingers of Mass Culture: World's Fairs
The Expanding Frontiers of American Mass Culture
"The Americanization of the World"?
The Triumph of American Mass Culture
Debating American Mass Culture in the United States and Europe
Conclusion
Bibliographical Essay
Notes
Index

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