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Communicating in Small Groups Principles and Practices

ISBN-10: 0205770630
ISBN-13: 9780205770632
Edition: 10th 2012 (Revised)
List price: $136.80
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Description: In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachaddresses how to build ethical, productive relationships with strategic constituencies.This book provides an  More...

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Book details

List price: $136.80
Edition: 10th
Copyright year: 2012
Publisher: Allyn & Bacon, Incorporated
Publication date: 12/27/2010
Binding: Paperback
Pages: 400
Size: 8.00" wide x 9.75" long x 0.25" tall
Weight: 1.782
Language: English

In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachaddresses how to build ethical, productive relationships with strategic constituencies.This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions,Public Relations: A Values-Driven Approachappeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.

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