x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Public Relations Writing and Media Techniques

ISBN-10: 0205648282
ISBN-13: 9780205648283
Edition: 6th 2009
Authors: Dennis L. Wilcox
List price: $142.40
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals.The basics of public relations writing,  More...

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $142.40
Edition: 6th
Copyright year: 2009
Publisher: Allyn & Bacon, Incorporated
Publication date: 12/24/2008
Binding: Paperback
Pages: 576
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.848
Language: English

Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals.The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events.Public relations writing.

Getting Organized for Writing
The Framework of Public Relations
The Public Relations Writer
Preparation for Writing Research: the prelude to writing
Writing Guidelines Errors to Avoid
Becoming a Persuasive Writer
Persuasion: As Old as Civilization
The Basics of Communication
Theories of Communication Factors in Persuasive
Writing Persuasive
Speaking Persuasion and Propaganda
The Ethics of Persuasion
Avoiding Legal Hassles
A Sampling of Legal Problems
Libel and Defamation
The Fair Comment
Defense Avoiding Libel Suits
Invasion of Privacy
Copyright Law
Trademark Law
Regulations by Government Agencies
Other Regulatory Agencies
Working With Lawyers
Finding and Making News
The Challenge of Making News
What Makes News
How to Find News
How to Create News
Writing the News Release
The Backbone of Publicity Programs
The Value of News Releases
Planning a News Release
Types of News Releases
Parts of a Traditional News
Release Writing the Email News
Release Preparing the Multimedia News Release
Preparing Fact Sheets, Advisories, Media Kits, and Pitches
Expanding the Publicity
Tool Kit Fact Sheets
Media Advisories
Media Kits
Pitching a Story
Creating News Features and Op-Ed
The Value of Features
Planning a News Feature
Types of Features
Parts of a Feature
Placement Opportunities
Writing an Op-Ed
Selecting Publicity Photos and Graphics
The Importance of Publicity Photos
Components of a Good Photo
Working With Photographers
Writing Photo Captions
Creating Other Graphics
Maintaining Photo and Art Files
Distributing Photos and Artwork
Writing for Radio and Television
The Wide Reach of Broadcasting Radio Tele

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×